Security Benefit achieves industry leading growth with NewVoiceMedia

NewVoiceMedia announced that Security Benefit Life Insurance Company, a Kansas-based insurance firm and leader in the U.S. retirement market, achieved $1 billion in new product sales after implementing its ContactWorld for Sales platform.

Founded in 1892 by 11 men with just $11, Security Benefit is one of the fastest growing U.S. retirement companies, offering products in a full range of retirement markets and wealth segments for employers and individuals. The company recently augmented its field-based sales personnel with a home-office-based wholesale team, resulting in a more comprehensive coverage strategy. However, two years ago, the inside sales team hit a plateau regarding revenue-related activities. Security Benefit selected NewVoiceMedia’s ContactWorld for Sales solution to boost the sales teams’ productivity and efficiency, customise interactions with financial advisors and increase capacity to establish and maintain relationships.

ContactWorld’s platform integrates seamlessly with Salesforce and enables click-to-dial functionality, voicemail drop and call list automation to increase both inbound and outbound call activity. Additionally, by displaying a local phone number for associates making outbound calls, the technology has sparked an increase in pick-up rates and return dials. The return calls are automatically routed to the inside sales associate making the call, directly resulting in increased dialogue and improved opportunities for developing relationships with financial advisors. Plus, greater reporting and visibility of sales teams’ activity from ContactWorld has allowed Security Benefit to identify and reward its best performers.

After implementing ContactWorld in 2016, Security Benefit has seen remarkable results, including:

• $1 billion in new product sales achieved
• 46 percent improvement in outbound call volume
• Third ranked sales desk in the retirement industry by a leading independent expert in the financial community — a significant rise from the previous ranking of 24th just four years earlier

“Sales are a volume driven reality – a numbers game”, says Kurt Auleta, Senior Vice President of Distribution Operations at Security Benefit. “Our capacity was constrained by the need to quickly get actionable data, build dial lists and deliver consistent messaging. Our partnership with NewVoiceMedia has enabled our rapid progress in these areas, while helping us build a merit-based system and the culture to back it up”.

Scott Sampson, Chief Revenue Officer at NewVoiceMedia, adds, “We’re pleased to see that Security Benefit has experienced such incredible success with ContactWorld. Not only has the company noticed a significant improvement in outbound call volume and new product sales, it has created a high-touch sales model that allows the sales team to personalise interactions with financial advisors. And as a cloud solution, ContactWorld will support Security Benefit as it continues to expand its business”.