Salesforce, the global leader in CRM, today announced that Airbus (EPA: AIR)—one of the largest aircraft manufacturers in the world with more than 130,000 employees—will deploy Salesforce Sales Cloud Einstein and Service Cloud Einstein as part of its global digital transformation strategy.

“Airbus is a terrific example of a company that’s putting the customer in the center of everything,” said Alexandre Dayon, president and chief product officer, Salesforce. “By deploying Salesforce, Airbus will be able to understand its customers’ desires more precisely and make smarter decisions that strengthen customer relationships and outcomes.”

With Salesforce Einstein, Airbus will use artificial intelligence to more accurately understand its customers—leveraging data such as purchase history, support interactions and more—to make predictions and recommendations that optimize the customer experience. This will enable Airbus to be more innovative and respond more quickly to customer needs. In addition, the company is bringing its sales and service teams onto a single platform, increasing collaboration across departments and enabling smarter business decisions based on real-time data.

Airbus plans to deploy Salesforce across all of its divisions, starting with its Corporate Jet, Commercial Aircraft, Helicopters and Services Divisions.