3Cinteractive (3C), the leading provider of Rich Communication Services (RCS) for mobile marketing, announced an extended partnership with Interop Technologies™ to expand the reach of RCS campaigns for 3C’s enterprise customers into even more RCS-enabled operator networks through Interop’s industry-leading RCS Business Messaging Platform.
Expanding on an existing long-term relationship to power application-to-person (A2P) SMS and MMS campaigns, the two companies will now work together to advance today’s messaging capabilities with RCS.
Already integrated with many major Messaging as a Platform (MaaP) providers, this latest integration will further extend 3C’s industry leading RCS campaign reach by enabling subscribers within Interop’s network of more than 40 operators globally to engage in richer conversations enabled by the powerful capabilities of RCS. Operators launching Interop’s GSMA-accredited RCS solution are able to offer the complete RCS experience to their subscribers through a single cloud-based solution, a private cloud, or a combination of cloud and perpetual license elements.
“We are committed to leading the US market by bringing the transformative messaging experience RCS provides to as many mobile subscribers as possible, and this partnership with Interop allows us to further that mission”, says Mike FitzGibbon, President of 3C. “The Interop team has built a powerful RCS platform and this is only the beginning of what we can do together to capture the value of RCS.”
“Our partnership with 3C has enabled us to further expand the rich content available through our RCS Business Messaging Platform to ensure the highest value and return for our mobile operator customers,” said Josh Wigginton, VP of Product Management at Interop Technologies. “3C is an innovative leader in RCS and we couldn’t be more excited to build upon our longstanding and trusted relationship, broadening the reach of RCS globally.”
A much-anticipated improvement to the current SMS experience, Rich Communication Services (RCS) has been launched by 62 operators in 45 countries and several more are expected to launch in the coming months. With more than 167 million active monthly users worldwide already embracing this new messaging technology, RCS is quickly becoming the global messaging standard.
Fortune 500 companies rely on 3Cinteractive (3C) for its dynamic technical and strategic expertise in mobile technology and solutions. Founded in 2007, 3C has built an unparalleled, cloud-based platform delivering flexibility, security, speed, scale and reliability for its clients.
From delivering information and driving unique one-to-one interactions, to facilitating valuable mobile commerce transactions, 3C builds lasting partnerships based on trusted solutions to deliver measurable business results.
For the past three years, 3C has been working side-by-side with the GSMA and global carriers to develop the MaaP ecosystem to make RCS the preferred channel for enterprise business and delivered the first RCS Business Messaging campaigns in North America earlier this year.
About Interop Technologies
Interop Technologies is a leading provider of virtualized communication networks and cloud-based managed solutions for mobile messaging, voice and connectivity. Founded in 2002, Interop Technologies’ is dedicated to providing mobile network operators with services and solutions that reduce the complexity of deploying and managing next generation communication technologies. Through its GSMA-accredited, end-to-end RCS solution, Interop is committed to delivering telco-grade, standardized technology and the highest level of deployment flexibility and lifecycle management available for the global RCS ecosystem.
Interop Technologies’ has world headquarters in Fort Myers, FL, and offices in Irving, Texas, as well as an EMEA regional headquarters in Dublin, Ireland. Interop also owns and operates geo-redundant network operations centers in N. America and Europe. Learn more at InteropTechnologies.com.