Zappix Unveils New Comprehensive Actionable Analytics Capabilities as Part of the Zappix Analytics Suite

Zappix has added new Actionable Analytics to the Zappix Analytics Suite supporting the full Zappix portfolio of services. Zappix’s cloud-based Next-Gen Self-Service platform provides enterprises and organizations with a solution designed to improve the user journey during contact center interactions without the need to download a native app or connect to a live agent.

The Mobile On-Demand solution helps enterprises provide a better customer experience to their customers while reducing costs, automating repetitive tasks, and freeing up contact center agents to deal with the high-value and complex calls. Zappix tracks actions of end users enjoying the innovative Mobile On-Demand service in order to provide operational and business value to clients.

The Zappix Analytics Suite provides three layers of insights for enterprises:

OPERATIONAL REPORTING displays real-time performance of the service including individual path analysis and interaction volumes. These reports are typically favored by operational teams seeking data about system metrics and live traffic performance.

BUSINESS ANALYTICS utilizes trends analysis and user journey reporting to assist corporate decision-makers. Reports include analysis of Zappix Mobile On-Demand visits, interactions and other key business factors of the service.

ACTIONABLE ANALYTICS helps enterprises take actions based on predefined parameters constantly monitored by Zappix bots. Automated actions are triggered when certain predefined conditions regarding streams, measurements, and time periods occur.

“The new Zappix Actionable Analytics module is a great addition to our analytics suite,” said Yossi Abraham, Zappix president. “Our Mobile On-Demand Visual IVR platform provides great value to both users and enterprises, and Actionable Analytics’ personalized insights allow our customers a proactive approach towards continuous improvement.”

“By analyzing time series data with our new Actionable Analytics module, we can detect changes in user behavior and/or app performance before corporations hear about it from consumers,” said Scott Mattocks, Zappix VP of engineering. “That puts our customers in control of the user experience at all times.”

The combination of the Zappix Analytics Suite and Zappix Studio, a simple and speedy drag-and-drop menu builder, allow corporations to react quickly and reap the benefits of proactive analysis while adding customer value.

About Zappix

Zappix’s cloud-based Visual IVR helps businesses improve the customer journey during contact center interactions through Mobile On-Demand functionality and digital self-service capabilities without the need to download a native app or connect to a live agent.

The Zappix Visual IVR suite provides significant benefits and ROI: reducing costs by increasing containment rates for contact centers, improving customer experience and Net Promoter Score (NPS), and creating new revenue opportunities using targeted promotional banners within the on-demand app to advance new offerings.

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