Valley National Bank Drives Digital Transformation with Salesforce and nCino

Salesforce, the global leader in CRM, and nCino, a leader in cloud banking, today announced that Valley National Bank—a $31-billion asset institution headquartered in Wayne, New Jersey—is using Salesforce Financial Services Cloud and nCino’s Bank Operating System to transform its operations, and digitize its commercial lending business and online deposit account opening processes.

In addition, Valley selected Salesforce Marketing Cloud to engage customers across every channel, including email, digital advertising and social media. With the power of Salesforce and nCino, Valley will be able to better serve its growing customer base.

Valley needed a cloud-based solution to engage, inform and empower its associates, create exceptional customer experiences and achieve loan growth under the same stringent underwriting practices that Valley was built upon. With Financial Services Cloud, Valley is able to view customer profiles, manage referrals, engage with customers and get real-time analytics—from anywhere and on any device. nCino’s Bank Operating System, built on the Salesforce Platform, provides Valley with a mobile-enabled, easy-to-use fulfillment tool designed to maintain compliance while onboarding new customers, facilitate credit transactions from application through servicing, open and service deposit accounts and ancillary services, and price and fulfill treasury services all within one system.

“When we began our search for new technology, we knew we wanted a single platform that could integrate across channels, and provide our customers immediate benefit,” said Robert Bardusch, Senior Executive Vice President and Chief Operating Officer at Valley. “With the joint power of Financial Services Cloud and nCino, we got that, but we also got a lot more. Not only do we have a scalable solution that will propel our future growth, we also have an innovative platform that’s driving process improvements and enhancing our customers’ experience because our associates are able to provide personalized and informed decisions matched with fast and convenient service.”

Since deploying Financial Services Cloud and nCino, Valley has been able to create a single view of its customers across its nearly 240 branches and multiple lines of business, including retail and commercial. As a result, customers enjoy a more personalized experience across digital channels and have the opportunity to interact with the bank in any manner they choose. In addition, Valley is benefitting from increased employee productivity by having a digitized process from customer lifecycle management through deposit account opening and beyond.

“nCino and Financial Services Cloud are a powerful duo and we remain committed to bringing success to our joint customers,” said Pierre Naudé, CEO of nCino. “Valley is a great example of a forward-thinking bank with strong leadership who understands that smart strategy plus innovative technology is a recipe for success. We firmly believe that in banking, speed and convenience are most important to customers, and Financial Services Cloud and nCino together are able to truly take that experience to the next level.”

Furthering its digital transformation, Valley chose Marketing Cloud to bring all of its customer data on one platform and engage its customers with personalized content across every digital touchpoint, including email, digital advertising and social media. Marketing Cloud will enable Valley to manage its customer onboarding process, at scale, and reach the next generation of bank customers—from residential lending to core deposits—on their preferred channels with information that is timely and relevant.

“Customers today expect seamless, personalized experiences wherever they are, including how they interact with financial services institutions,” said Rohit Mahna, SVP of Financial Services at Salesforce. “As one of the largest commercial banks in New Jersey, Valley Bank’s decision to deploy Salesforce and nCino highlights their commitment to customer experience and data-led decision making.”

About Salesforce

Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

About nCino

nCino is the worldwide leader in cloud banking. With its Bank Operating System, built on the Salesforce Platform, financial institutions can deliver the speed and digital experience that customers expect, backed by the quality and transparency that bankers need. Follow @nCino or visit