CounterPath Advances Contact Centre Channel Partner Business with Bria® Softphones and Stretto Platform™

CounterPath Corporation, a global provider of award-winning Unified Communications solutions for enterprises and solution providers announced that it has expanded the reach of its call centre ready products, purpose-built for channel partners.

The SaaS-based solution is available immediately through the CounterPath channel program:

The solution leverages CounterPath’s Bria softphones and the Stretto Platform to enable a highly secure, subscription-based offering that overlays with channel partners’ contact centre deployments. Together, Bria and Stretto enable significant benefits such as centralised provisioning, leveraging CounterPath’s robust Stretto API. The API unlocks service extensibility including:

• The ability for agents to log into their softphones using their Microsoft corporate credentials;
• Ease of integration with leading Customer Relationship Management (CRM) systems including Freshdesk, Microsoft Dynamics, Salesforce, SAP, Zoho CRM, Zendesk and SugarCRM;
• Integration with existing MSI software management tools; and
• The ability to tailor the softphone “on the fly” to fit any customer environment.

A recent market research report published by Grand View Research stated the global contact centre software market would reach $47.8 billion by 2025, supporting a 25.7% CAGR. Hosted deployments are expected to represent approximately 47.4%, or $22.6 billion, by 2025, due to the benefits of ease of implementation, accessibility from anywhere anytime, and the simplicity in integration with other systems and platforms.

“We have already established our footprint with some of the largest hosted call centre providers on the planet,” said Todd Carothers, EVP of Sales, Marketing, and Product at CounterPath. “We wanted to build on our success and power a hosted, scalable solution for the channel that would meet the requirements of a new breed of fast-growing hosted contact centre providers. The early success of our channel partners has proven we have the right solution that meets these challenging requirements.”

The centrally managed solution powered by the CounterPath Stretto Platform makes ordering and deploying the solution easy. Stretto is multi-tenanted so partners can manage hundreds to thousands of customer accounts and millions of end-users.

“CounterPath enables us to scale our deployments easily,” said Christian Förster, COO / Co-Founder, babelforce. “CounterPath’s Bria and Stretto services allow us to offer Enterprise customers extremely high quality voice devices together with our integrations for CRMs and Helpdesk systems. Their deployment approach offers both flexibility and reliability at any scale.”

“We required a customised softphone-based solution that met the exacting requirements of our customers,” said Jason Kendall, CTO, CloudCall. “We selected CounterPath as our technology partner of choice due to the ultra-reliability of their Windows softphone and their strong customer focus. We are now looking to extend our Contact Center leadership to include large-scale Chromebook-based deployments.”

More information on the Bria solution for call centres is on the CounterPath website at, or in the case studies found in the Resource Library on the site.

About babelforce

babelforce is a global cloud communications platform ( focused on no-code integration and automation. It allows non-technical people to build even the most complex of integrated processes for customer facing teams, particularly in the call centre.

babelforce services are deployed in local data centres anywhere in the world: Europe & MEA, USA & Canada, APAC. As an integration platform, babelforce has integrators and pre-built connectors covering every component type used in modern contact centres and sales organisations: CRM, ticketing, BI, ERP, Workforce management and all kinds of messaging capability. The babelforce platform also gives direct access to infrastructure and algorithmic processing capabilities.

About CloudCall

CloudCall (LSE:CALL) helps more than 32,000 professionals boost their productivity by tightly integrating their communications into their CRM and ATS solutions. These users benefit from having their communications turned into valuable data that helps them work faster, have enhanced business insight, make better decisions and be more productive. CloudCall is headquartered in Leicester, UK, with offices in London, Boston MA, and Minsk.

About CounterPath

CounterPath Unified Communications solutions are changing the face of telecommunications. An industry and user favourite, Bria® softphones for desktop, tablet and mobile devices, together with Stretto Platform™ server solutions, enable service providers, OEMs and enterprises large and small around the globe to offer a seamless and unified communications experience across any networks. The Bria and Stretto combination enables an improved user experience as an overlay to the most popular UC and IMS telephony and applications servers on the market today. Standards-based, cost-effective and reliable, CounterPath’s award-winning solutions deliver high-quality voice and video calling, messaging, and presence offerings to our customers such as AT&T, Avaya, Bell Canada, BT, Liberty Global, Ribbon Communications, Uber, and Vonex. Visit