Toyota Research Institute Opts for Qualtrics CoreXM

Qualtrics, the leader in customer experience and creator of the experience management category, announced that Toyota Research Institute, Toyota’s in-house research company, has selected Qualtrics CoreXM.

“Every leading brand is charged with turning data-driven decisions into immediate actions,” said Scott Fynn, Senior Director of Product Management, Qualtrics. “Measurement on its own is just a tool — businesses are remembered by the actions they take. With CoreXM, leaders can build a system of action across a single platform to continuously find and eliminate experience gaps as they arise.”

CoreXM is the foundation of experience management and the most complete and trusted insight solution on the market. Organizations can start their XM journey using CoreXM to tap into the right listening channels, gather critical insights, and enable real-time action. To learn more, visit

About Qualtrics

Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 12,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about.

To learn more, please visit