Confirmit, the leading global solutions provider for Customer Experience, Voice of the Employee and Market Research, announced that TMC, a global, integrated media company, has named Confirmit Horizons a recipient of the 2017 CRM Excellence Award, presented by CUSTOMER magazine. This marks the eighth consecutive CRM Excellence Award win for Confirmit.
The award recognized Confirmit Horizons V22 for its innovative feedback capabilities, including its ground-breaking text analytics techniques, which enables companies running VoC and MR programs to easily extract more meaningful insights from text responses. Released in March 2017, Confirmit Horizons V22 is a flexible, multi-channel software platform for customer experience, employee engagement and Market Research (MR) programs. With new notable enhancements including Model Builder module, Confirmit empowers businesses to quickly and easily maintain their own categorization models to ensure that correct customer comments are captured and actioned. Users can also quickly configure reports to show text analytics results, allowing drill down into the categorization model and sentiment analysis to uncover a wealth of new insights and ensure they can adapt their models to evolving business needs.
“In the age of consumer-centricity, the ability to gather, understand and act upon unstructured feedback is paramount to an organization’s success,” shared Michael Wooh, Chief Marketing Officer, Confirmit. “We’re committed to providing our customers with a platform that produces rich insights out of important data and enables them to make smarter decisions. This award serves as a testament to that commitment and we are honored to be recognized as a leader in the industry by TMC yet again.”
“The 18th Annual CRM Excellence Award honors Confirmit for being a true CRM partner to its customers and clients,” said Rich Tehrani, TMC’s CEO and Group Editor-in-Chief. “Confirmit has demonstrated to the editors of CUSTOMER magazine that Confirmit Horizons improved the processes of their clients’ businesses by streamlining and facilitating the flow of information.”
Based on hard data, the CRM Excellence Awards rely on facts and statistics demonstrating the improvements the winner’s product has made in a client’s business. Winners were chosen based on their product or service’s ability to help extend and expand the customer relationship to become all encompassing, covering the entire enterprise and the entire lifetime of the customer.