Avaya and Zang Cloud Help Start-up Boost Donor and Customer Engagement

Zang, an Avaya company, announced that Volar Mobile is using the Zang® Cloud Communications Platform as a Service (CPaaS) to power its SMS proactive outreach service. This agile Cloud platform enables the startup to help non-profits connect with donors and businesses to connect with customers using a highly flexible, cost-efficient messaging channel.

A history of helping non-profits with fundraising inspired Volar Mobile’s co-founders to build a company that enabled both non-profits and businesses to use SMS messaging to reach their key audiences. Using SMS has a strong potential to boost donor and customer engagement, since SMS has more than twice the open rate as email.

Volar needed a back-end platform on which to power its service, evaluating a number of vendor solutions before landing on the Zang Cloud platform. Only Zang offered the combination of a reliable development platform, APIs to communications-enable its solutions and a pricing model that would help keep costs down as the company grows.

For nonprofits, receiving donations takes just two steps with Volar Donate. The text-to-give application reaches donors wherever they are and enables them to donate rapidly. For business clients, V Rewards supports loyalty programs with on-the-fly offers that drive sales. They can send targeted, automated offers to increase foot traffic and keep customers coming back–such as a one-day discount on special items when a business has a slow day. According to one of Volar Mobile’s customers:

“Volar Mobile has impacted my business in the best ways possible,” says Steve Harrer, Owner, Antioch Indoor Sports Center and a Volar Loyalty customer. “Not only has it increased my foot traffic but it has given me a platform to eliminate slow days altogether. But what I like most are the real-time reports, which give me the data I need to capitalize and adjust marketing strategies.”

Volar tracks real-time and historical analytics to give clients data for decisions and strategic planning. And for every transaction through Volar Mobile applications, organizations collect contact information, enabling them to stay in touch with donors or customers.

“Zang’s flexibility really spoke to us, especially being a new company. We’re flexible and we need partners who are as well. The Zang Cloud platform definitely contributes to competitive advantage and better margins. It’s an essential part of our solutions.”

Jay Nevel, co-founder and CEO, Volar Mobile