Avtex, an end-to-end Customer Experience (CX) consulting firm, announced its acquisition of NuSoft Solutions, a Detroit-based leader in digital consulting solutions across the Microsoft ecosystem.
As a Gold-level partner, NuSoft has a rich history with Microsoft and some of the best talent in the country. They focus on implementing and integrating Microsoft Dynamics 365 solutions that help their clients transform their processes and boost customer engagement across a wide range of industries.
“The marriage of NuSoft and Avtex brings two leading Microsoft Inner Circle partners together to provide depth and expanded platform expertise to our combined clients,” says George Demou, Avtex President & CEO. “As a Microsoft Dynamics 365 Partner of the Year, NuSoft adds tremendous capabilities around sales, marketing, data and AI within the platform; we are very excited to add all of this talent to our family.”
The NuSoft acquisition enables Avtex to strengthen its national presence and vision around the Microsoft CRM platform by combining two complementary Microsoft Gold partners into a single, focused unit. The unified mission of delivering leading CX and Microsoft solutions will continue to be the focus.
“Joining the Avtex family broadens the Digital Transformation services we are able to offer our clients – from strategy to execution across marketing, sales, and service in all three Microsoft Clouds: Microsoft Dynamics 365, Microsoft Azure, and Microsoft Office 365,” says Dale Mansour, CEO of NuSoft. “I’m excited for our clients, teammates, and partners, as Avtex is uniquely positioned as the nation’s leading Customer Experience solutions provider; I can’t wait to see all the amazing customer solutions our newly expanded team delivers.”
Current and future clients of both Avtex and NuSoft will benefit from this move. NuSoft gains the full power of Avtex CX solutions to add to their digital transformation, and the combination of skillsets within the Microsoft ecosystem further enables Avtex to address any client need.