8×8 Expands Technology Platform and World-Class Elev8 Channel Partner Program to Include VARs

8×8 announced that its technology platform and world-class Elev8 Partner Program have been expanded to include Value-Added Resellers (VARs). After growing the referral partner program this year to more than 1,000 active channel agents, and investing further in enablement and technology integration, 8×8 is now making its platform available for the global VAR community.

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“We’ve invested meaningfully in enabling VARs on our Elev8 Partner Program and can now support all of our channel partners as they convert customers from legacy, on-premises systems to modern cloud solutions. We’re committed to providing the resources they need aligned with the business model they want to succeed.”

“8×8 is a channel-first company and we have seen tremendous acceleration this year, with channel bookings growing 80 percent or more in each of the past three quarters. Now is the right time to add VARs to our partner program – they bring critical customer relationships and expertise where together we can ensure that organizations of all sizes can benefit from the award-winning cloud communication solutions in the 8×8 portfolio,” said John DeLozier, SVP and Global Channel Chief at 8×8. “We’ve invested meaningfully in enabling VARs on our Elev8 Partner Program and can now support all of our channel partners as they convert customers from legacy, on-premises systems to modern cloud solutions. We’re committed to providing the resources they need aligned with the business model they want to succeed.”

“It’s exciting that 8×8 is taking their channel program to the next level by adding the VAR community,” said Kevin Butler, Vice President of Product and Marketing at Vertical Communications, an early adopter of 8×8’s VAR partner program. “8×8 enables us to deliver a single source solution for a complete communication offering, making it easier to scale and help more customers transition to the cloud.”

The Elev8 partner program ensures that every member of 8×8’s channel community has the necessary resources to thrive. Elev8 offers tiered levels of dedicated funds for lead generation and conversion, as well as highly customizable, white-gloved campaigns to reach prospects. In addition, the program includes activities such as Elev8 blitz days (8×8’s channel pipeline generation initiative), account planning, product demos and custom co-branded prospect events. In addition, 8×8’s best-in-class partner portal, PartnerXchange, is built to allow VARs to independently quote, order, provision and manage all customer needs, as well as access certification content and marketing assets.

About 8×8, Inc.

8×8, Inc. (NYSE: EGHT) is transforming the future of business communications as a leading Software-as-a-Service provider of voice, video, chat, contact center and enterprise-class API solutions powered by one global cloud communications platform. 8×8 empowers workforces worldwide to connect individuals and teams so they can collaborate faster and work smarter. Real-time business analytics and intelligence provide businesses unique insights across all interactions and channels so they can delight end-customers and accelerate their business.

For additional information, visit www.8×8.com,