Leading Analyst Firm Recognizes NICE as a Leader in Customer Journey Analytics

NICE announced that Forrester Research has recognized NICE as a Leader in two reports on Customer Journey Analytics Visioning and Orchestration. Entitled “The Forrester Wave™: Journey Orchestration Platforms, Q4, 2018”, and “The Forrester Wave™: Journey Visioning Platforms, Q4 2018”, the reports position NICE amongst the most significant vendors in the market.

To download a complimentary full version of the latter report, please click here.

NICE Nexidia’s Customer Engagement Analytics (CEA) received the highest scores possible in the technology, planned enhancements, partner ecosystem and number of employees criteria analyzed by the research and advisory firm. NICE also had amongst the top scores in the journey design and planning criteria.

The Forrester reports stated “NICE lets firms start with a single channel like IVR and grow from there. The platform lets users drill into journeys (micro and macro) and slice and dice data to visualize moments of truth, pain points, and KPI changes. Its new Journey Excellence Score (JES) is a single metric that considers all journeys in the customer lifecycle, combining interaction data with sentiment data to measure effectiveness and help prioritize improvement efforts. The platform continues to grow through acquisitions (e.g., Nexidia and Mattersight) to strengthen its ability to connect journeys to agent performance (using behavioral, speech, and text analytics) and employee metrics. The vendor has separate offerings for interactive voice response (IVR) optimization, digital containment, customer journey optimization, and real-time personalization. It lets firms jump-start journey analytics in a single channel to test the value before committing to more. The platform’s features cater to business stakeholders and, as such, can support enterprise-wide journey analytics programs.”

“It is our belief that being named a Leader in these Wave evaluations solidifies our customers’ affirmations of NICE solutions driving powerful, impactful insights based on the ability to flexibly and easily analyze all customer journeys and accordingly prioritize corrective measures,” said Miki Migdal, President, NICE Enterprise Group. “Today’s world is one where experiences drive customer perceptions, behavior and decisions, ensuring that unparalleled service quality isn’t a ‘nice to have’ but rather a ‘must have’. We believe that learning from customer journeys, prioritizing improvement efforts and initiating remedial changes are game changers in ensuring the uncompromising customer experiences that only front runners can deliver.”

In the latest version of Customer Journey Optimization solutions, NICE launched Journey Excellence Score (JES), an innovative metric that accurately measures the quality of customer experience across multiple channels and in even the most complex interactions over time. With JES, organizations can not only pinpoint gaps and bottlenecks in customers’ journeys but also shape future journeys via the insights captured and by predicting potential outcomes. Click here to read more.

The Forrester Wave reports evaluate two overlapping but different categories within Journey Analytics, namely Journey Visioning and Journey Orchestration, and analyze players against a maximum of 28 different criteria to help customer experience (CX) professionals make the right choice. In this year’s reports, Forrester stated “Journey Analytics is driven by customer obsession. Companies transforming to become customer-obsessed are using journey analytics to help them become customer-led, insights-driven, fast, and connected”. Forrester also defined journey analytics in the reports as “An analytics practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints and over time to optimize customer interactions and predict future behavior.”

​About NICE

NICE (Nasdaq: NICE) is the world’s leading provider of both cloud and on-premises enterprise software solutions that empower organizations to make smarter decisions based on advanced analytics of structured and unstructured data. NICE helps organizations of all sizes deliver better customer service, ensure compliance, combat fraud and safeguard citizens. Over 25,000 organizations in more than 150 countries, including over 85 of the Fortune 100 companies, are using NICE solutions. www.nice.com