Deloitte Digital Joins Forces With SAP and Qualtrics to Elevate the Human Experience

Deloitte Digital announced that it is expanding its strategic relationship with SAP to include Qualtrics, offering a new experience management capability that enables businesses to own the customer journey end-to-end, as well as provide more personal and relevant customer and employee experiences at scale.

In this unique ecosystem, Deloitte will work closely with SAP and Qualtrics on this capability, which can be integrated with SAP® C/4HANA, SAP S/4HANA®, SAP® SuccessFactors®, the Qualtrics Experience Management Platform™, and allows companies to make more meaningful connections with both customers and employees, ultimately elevating their human experience.

“Deloitte Digital, SAP and Qualtrics have deep knowledge delivering both customer and employee experience solutions to clients. As human expectations have evolved, businesses – more than ever – must design experiences that start with human needs rather than customer needs in order to forge genuine connections that result in loyalty and bottom-line growth,” said Scott Mager, principal, Deloitte Consulting LLP and leader of the U.S. advertising, marketing and commerce offering. “By collaborating with SAP and Qualtrics, we can more effectively and efficiently build and leverage connections between people, systems, data and products to create more personalized, contextual experiences at scale.”

Meaningfully connecting customers with brands and employees delivers a better human experience, driving engagement, acquisition and loyalty. However, to create experiences at scale, organizations need to own and control customer data to make advanced decisions and ensure seamless experience delivery. By coming together, Deloitte Digital, SAP and Qualtrics are helping businesses gather the right experience data, and then connect data between siloes. This enables them to draw conclusive, actionable insights that can then be acted upon at moments that matter.

“By bringing together operational and experiential data, we are helping organizations move beyond the ‘what’ to the ‘why’ and truly understand how their customers feel about their brand, their products and their business,” said John Torrey, chief ecosystem officer, Qualtrics. “Together with Deloitte Digital and SAP, we are accelerating the experience management category and bringing it all together on the Qualtrics XM Platform to better connect with their customers on a more personal level.”

For more information about experience management, find a member of the Deloitte Digital team at its booth at X4 in Salt Lake City, March 5-8, 2019, (BOOTH #5) or visit

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About Qualtrics

Qualtrics is the technology platform that organizations use to collect, manage, and act on experience data, also called X-data™. The Qualtrics XM Platform™ is a system of action, used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee and brand—on one platform. Over 10,00 enterprises worldwide, including more than 75 percent of the Fortune 100 and 99 of the top 100 U.S. business schools, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee culture, and build iconic brands. To learn more, and for a free account, please visit