McDonald’s to Acquire Dynamic Yield, Will Use Decision Technology to Increase Personalization and Improve Customer Experience

McDonald’s Corporation (MCD) and Dynamic Yield Ltd. today announced an agreement by which McDonald’s will acquire Dynamic Yield, a leader in personalization and decision logic technology. With this acquisition of Dynamic Yield, based in New York and Tel Aviv, McDonald’s builds on its significant technology investments for growth. Continue reading McDonald’s to Acquire Dynamic Yield, Will Use Decision Technology to Increase Personalization and Improve Customer Experience

G3 Comms secures private equity backing to drive ambitious growth strategy

G3 Comms, the business communications provider and network integrator, is pleased to announce it has secured a significant investment from private equity firm Apiary Capital. Under the terms of the deal, Apiary will acquire a majority stake in G3 Comms and provide additional follow-on funding to enable the company to accelerate its growth both organically and through acquisition. Continue reading G3 Comms secures private equity backing to drive ambitious growth strategy

Adobe and ServiceNow Partner to Advance Customer Experience Management

Adobe and ServiceNow at Adobe Summit announced a partnership to empower brands with an industry-first solution for stitching together Adobe customer experience data and customer data, ultimately providing seamless digital workflows and personalized customer experiences across all touchpoints. Continue reading Adobe and ServiceNow Partner to Advance Customer Experience Management