CafeX and CBA Expand Partnership, Market Reach in Japan

CafeX Communications, a leading provider of business collaboration solutions, announced an expansion of its partnership with Communication Business Avenue (CBA) to meet growing business demand for integrated omnichannel customer engagement solutions for Japan-based and global markets.

The agreement names CBA as a worldwide value-added reseller (VAR) of CafeX on-premises software, including the award-winning CafeX Live Assist® product, with exclusive distribution rights in Japan. For all cloud-delivered CafeX services in Japan, Rakuten Communications Corp. will continue to serve as the sole distributor, including the Connect live online meeting and video conferencing solution launched in 2018.

CafeX’s strategic partnerships with Rakuten Communications Corp. and CBA ensure that Japan-based enterprises have access to either cloud- or premises-based collaboration solutions that are locally designed, implemented and supported.

CBA will provide integrated and regionally relevant offers to help businesses transform digital customer service. Offers will be white-labeled under the CBA brand, such as CBA Live Assist, which enables a website visitor or mobile app user to click a button to start a voice or video call with a service agent. The agent can see what the visitor sees, cobrowse, share files and assist in other ways remotely.

For all new premises-based software sales in Japan and worldwide under this agreement, CBA will provide any associated installation, consulting, and technical support services. CafeX will continue to support existing software maintenance contracts for on-premises products.

Expanding on its four-year partnership with CafeX, CBA brings a wealth of experience in collaboration technologies spanning more than a decade, with expertise in areas like contact center, multi-vendor PBX systems, WebRTC, SIP and associated professional services.

Nick Adams, Chief Revenue Officer, CafeX Communications

“The global collaboration market represents a significant opportunity for CafeX and our partners. We are excited to broaden our relationship with CBA in order to meet the needs of our Japan-based customers through solutions that are locally sourced and supported. Together with strong partners like Rakuten and CBA, we can better address growing market demand for cloud and premises-based offers that transform digital engagement.”

Hiroshi Shibayama, Chief Executive Officer, Communication Business Avenue (CBA)

“We are delighted to announce our expanded partnership and license arrangement with CafeX. Our extensive experience bringing collaboration solutions to the Japanese market coupled with our expertise in CafeX technology is the perfect combination. This agreement enables us to deliver new kinds of engagement experiences that can accelerate business outcomes for leading organizations in Japan and around the world.”

About CBA

CBA (Communication Business Avenue, Inc.) is a Japan-based systems integrator and has been working closely with CafeX for over 5 years as a strategic partner, providing technical support for CafeX Live Assist on-premises customers in the Asia Pacific region. CBA has extensive experience in installation and configuration of CafeX Live Assist, providing professional services for banks, security firms and other companies. CBA has engineers who understand English, Japanese, Chinese, Tagalog and other languages in order to provide multilingual technical support worldwide, including the United States, Japan, the Philippines, China and Malaysia. For more information about CBA, please visit

About CafeX Communications

CafeX is a leading provider of communications platform as a service (CPaaS) solutions for top global brands. Our engagement platform in the cloud makes it effortless for organizations to embed communication capabilities within business applications. We provide a low barrier to entry for companies looking to accelerate business performance by creating frictionless and personalized digital experiences for customers, employees and teams. For more information about CafeX, please visit