New Research Reveals Growing Acceptance for Automated Assistants in the Contact Centre

New research from, the world’s leading enterprise AI company providing conversational AI and generative AI platforms and solutions, has revealed a growing acceptance for AI-powered virtual assistants among contact centre agents.

The findings from a recent survey of contact centres worldwide indicate that the agents are increasingly endorsing the use of intelligent virtual assistants (IVAs) as it helps in enhancing results, improves productivity, and ensures better job satisfaction. and its research partner surveyed customer service representatives who work remotely or onsite for a contact centre (Center Agent Experience Benchmark Reports, 2023). The report puts to rest concerns about any adverse impact of AI on workforce and employment, as well as the fears associated with generative AI and large language models within the contact centre workforce.

Key findings include:

  • Agents Voice Concern: 59% contact centre agents report they don’t get the modern intelligent virtual assistant tools they want.
  • Right Tech – A Priority for Agents: Having tools and technology that help reduce customer frustration (88%) rivals a competitive salary (87%) and an environment where the agent is respected (88%).
  • Embrace IVAs: 78% of all agents see IVAs as a means to fine tune their customer interactions by delivering more accuracy.
  • IVAs Pave the Way: 77% of all agents believe IVAs are good for the customer and agent alike and 77% are comfortable using these tools.
  • Advocacy for Customer-Centric Tools: 88% of agents agreed that it’s important to have “tools and technology that help reduce customer frustration.
  • Agents Demand More: 85% of contact centre agents agreed that they want a tool that “always provides me with the most up-to-date and full history of a customer.”
  • Efficiency is crucial: 84% of the respondents agreed that they could greatly benefit from “tools that wrap up a customer call accurately and automatically.”

“This survey demonstrates the growing acceptance and positive impact of automated assistants driven by advances in AI technology,” noted CEO and Founder Raj Koneru. “We are confident that this research will serve as a valuable resource for organisations looking to enhance service and support interactions through the integration of AI-powered automation. By leveraging omnichannel IVAs, organisations can deliver superior experiences while empowering agents to excel in their roles.”

Far from seeing AI as an existential threat, IVAs are perceived by the agents as worthy entitlements that hold the same attraction as a competitive salary or a positive work environment with respect and reward would. It further drives home the value that working alongside IVAs brings in honing agents’ capabilities.

To view’s full AX report and its findings, click here.

About is a global leader in the conversational AI-first platform and solutions, helping enterprises automate business interactions to deliver extraordinary experiences for their customers, employees, and contact centre agents. More than 400 Fortune 2000 companies trust’s experience optimization (XO) platform and technology to automate their business interactions for over 200 million users worldwide to achieve extraordinary outcomes. has been recognized as a leader and an innovator by top analysts and ensures the success of its customers through a growing team headquartered in Orlando with offices in India, the UK, Japan, South Korea, and Europe.

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