Infobip introduces Signals: The Innovative Solution to SMS Pumping Fraud

In the digital age where SMS communication is paramount for businesses worldwide, the rise of bots inflating SMS traffic and creating fake accounts has become a rising concern.

To solve this issue, global cloud communications platform Infobip has introduced “Signals,” an innovative solution designed to combat the problems caused by SMS pumping.

“Infobip Signals” employs machine learning to automatically detect and block fraudulent traffic without any interventions from the business. This tool is vital for brands that want to protect their financial resources and maintain a genuine user base by preventing fake accounts that can harm their value.

“In an ecosystem where every active user counts, and brand integrity is a priority, Infobip Signals is our answer to ensuring businesses can thrive without the burden of SMS fraud. This is not just about financial security; it’s about upholding the genuine value of every brand,” said Adrian Benic, Chief Product Officer at Infobip.

Available for global adoption now, Infobip Signals underlines Infobip’s commitment to providing innovative solutions for modern communication challenges. All businesses employing SMS in their operations can now shield themselves from potential financial setbacks and reputational damage by including Infobip Signals in their security framework.

About Infobip

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact center solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty.

With over a decade of industry experience, Infobip has expanded to 75+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.