Infobip Group, a global cloud communications platform company for businesses, and leader in telecom solutions announces it has acquired the number one SMS firewall service provider Anam, combining strengths in messaging security and monetisation, to provide an exceptional portfolio of services that will benefit operators and subscribers alike.
The purchase price remains undisclosed, and consists of a combination of cash and Infobip equity.
With Anam joining Infobip’s Strategic Operator Partnerships division, customers of both companies will benefit from a better all-up offering including 24/7 Networks Operations Centre (NOC), on ground support, enriched analytics, and reporting. Additionally, it offers greater scale through Infobip’s truly global presence and direct relationship with over 650 carriers across the world.
The companies will now be able to provide technical solutions to a combined 700+ MNOS globally with 64% global mobiles reached. Infobip processes more than 14 billion monthly customer interactions across the full range of communication channels, in more than 190 countries around the globe.
Customers will benefit from a more comprehensive offering, a wider product set and a deeper combined solution for exceptional end user experience, as well as enhanced A2P monetisation. Together Anam and Infobip’s combined assets secure the best supply chain available today for A2P SMS globally.
The broader combined product offering includes world-class SMS Firewalls, award winning RCS & SMS, voice, enterprise solutions, SMSC, authentication and verification – through Infobip’s Mobile Identity line – to provide operators and enterprise clients with new sources of value and revenue.
Both companies have consistently ranked Tier 1 in ROCCO’s A2P SMS Firewall vendor benchmarking reports and are Juniper Future Digital Award winners in their respective fields making this a highly complementary union.
Anam is also one of the few companies that hold certification of both ISO 27001 and ISO 20000 – best practice standards for information security and IT service management – that guarantee premium levels of Quality of Service to operators.
Culturally, both businesses have closely matched company values and beliefs – abiding by a team-based ethos which emphasises employee participation at all levels centering on customer experience and innovation.
Darragh Kelly, Anam CEO: “This announcement is very exciting, and a validation of how important mobile messaging has become in today’s ever growing digital environment. A key part of the messaging ecosystem is the security and integrity of the Mobile Networks. For the industry to continue growing, the messaging channel need to be free from spam and fraud and the mobile operators, enterprises and subscribers position protected. This acquisition brings two best in class messaging companies together to deliver this. When both companies’ products are combined it makes the joint offering a rare and exceptional Mobile Operator proposition. We are delighted to join Infobip, continue our growth story and bring even more value to our customers.”
Silvio Kutić, Founder and CEO of Infobip Group said: “I am very pleased that Anam has decided to join Infobip in this important phase for A2P messaging. This past year saw the effects of the pandemic impact many operators who were reporting heavy messaging traffic on a regular basis across the world, as businesses moved to a digital model almost overnight. A2P has never been more important to this cohort for sustainability. Together with Anam, we will continue to provide even more support to carriers to ensure we secure messages and help them bring more value to their sector and to end users. I look forward to joint future success.”
The transaction was supported by Morrison & Foerster, Ernst & Young, Deloitte M&A & Tax Teams Ireland and Eversheds Ireland.