Genesys appoints Helen Briggs as Senior Vice President and General Manager for EMEA

Genesys, a global leader in cloud customer experience and contact centre solutions, announced Helen Briggs was appointed as senior vice president and general manager of the Europe, Middle East and Africa (EMEA) region.

Briggs brings to Genesys nearly 20 years of experience expanding sales and leading high performing teams in the IT, contact centre and unified communications industries. As the head of the sales organisation in EMEA, Briggs will draw upon her deep channel background to further expand the company’s new Ascend partner programme announced last week. Her expertise in driving growth and transformation is well suited to help Genesys continue to scale its cloud business in the region, which experienced more than 35% increase in new bookings across EMEA in fiscal year 2021.

Genesys executive vice president for global sales and field operations, Marylou Maco said, “Businesses in EMEA are accelerating their cloud and digital strategies to meet customers and employees shifting expectations. Helen’s industry and regional insight will be valuable as Genesys furthers its Experience as a Service(SM) vision. With her expertise and strategic leadership, Genesys is well-positioned to deliver on its next phase of success in the market at a time when customer experience continues to elevate in importance.”

Briggs commented, “Businesses are looking at new ways of engaging with customers across every channel and beyond the contact centre, and Genesys is well placed in the market through its vision, innovations and product offerings. In the months ahead, we will remain focused on helping our customers transform their businesses so they can thrive in today’s digital first economy.”

Briggs has led all aspects of complex sales, market penetration, customer relationship management and channel development. Previously, Briggs oversaw the cybersecurity division in EMEA for Dell, where she was responsible for significant business growth over the past year. At Dell, Briggs was tasked with migrating existing customers to the cloud and increasing the division’s market share with new business. Prior to Dell, Briggs was the regional sales lead for Avaya UK and held senior roles with Westcon Convergence, Avnet, KComm and Ciscom.

About Genesys

Every year, Genesys® delivers more than 70 billion remarkable customer experiences for organisations in over 100 countries. Through the power of the cloud and AI, our technology connects every customer moment across marketing, sales and service on any channel, while also improving employee experiences. Genesys pioneered Experience as a ServiceSM so organisations of any size can provide true personalisation at scale, interact with empathy, and foster customer trust and loyalty.