Martech SaaS provider Infinity has appointed Penny Thorpe as its VP of Customer Success. The role will elevate the level of service the business can offer to both customers and partners.
Thorpe brings with her 11 years’ experience in developing and implementing customer success strategies, gained with switchboard and business services provider, ComXo. She is passionate about optimising the customer journey, particularly through creating seamless communication experiences, and will support Infinity’s exciting growth plans following strategic investment and the acquisition of ResponseTap.
Thorpe says: “I’m delighted to be joining Infinity at a pivotal time for the business and to be surrounded by such a talented team. There’s so much opportunity to secure growth, for Infinity and our clients, by continuing to prioritise customer engagement, enhance the customer experience and ensure our products are consistently aligned with our customers’ ambitions for success.”
Thorpe plans to build on Infinity’s Customer Success value journey and scale a global Customer Success team to strengthen Infinity’s growth strategy.
Warren Newbert, CEO at Infinity, added: “It’s fantastic to welcome Penny to the team as we look to build long-term, mutually beneficial relationships with our customers and prioritise customer engagement across multiple touchpoints.”
Since 2011, Infinity has been developing call tracking technology to optimise marketing campaigns for clients in the automotive, travel, finance, healthcare, property, telecommunications, retail and technology sectors. With offices in London, Madrid, San Francisco, Baltimore, Manchester and Reigate, the business now offers an innovative suite of products across the conversation intelligence spectrum.