One of the UK’s leading Microsoft-focused Cloud Services and Digital Transformation providers, Content+Cloud, has announced its latest acquisition of Microsoft Dynamics partner, Azzure IT, which helps clients transform how they work by unifying business processes and systems.

Azzure IT leverages the power of Dynamics Business Central and Dynamics 365 Sales (CRM) alongside its proprietary IP including order processing, procure-to-pay, stock control, distribution, manufacturing, and time & billing solutions to help its clients innovate and improve the way they work. By leveraging the newly increased scale of the Content+Cloud group’s Dynamics capabilities, together with C+C’s extensive Modern Workplace, Azure, Power Apps and Teams Voice and Teams App services and solutions, C+C brings the whole power of the Microsoft Cloud to its clients at scale.

Craig Such, CEO, Azzure IT, says: “There is no shortage of demand or opportunity in the Dynamics space today. The evolution of the Dynamics proposition has underpinned Azzure IT’s strong growth, supported by our incredible team of Dynamics professionals. Content+Cloud’s reputation in the Microsoft ecosystem is second-to-none and we are delighted to become part of C+C and the Advania Group.”

The acquisition establishes Content+Cloud as one of the largest Microsoft Dynamics Business Central providers in the UK, alongside its leading Microsoft Cloud practices, including Modern Work, Azure, Cyber Security, Employee Experience (Viva & Fresh Intranet), PowerApps, and Teams voice solutions and services.

Peter Sweetbaum, CEO, Content+Cloud, says: “We would like to welcome the whole of the Azzure IT team to Content+Cloud. Together with Azzure IT, C+C is able to truly lead across the whole of the Microsoft ecosystem. While Dynamics has always been an important part of our capability we have now fundamentally changed the scale at which we can deliver and lead in the Dynamics solution implementation, integration and IP development space.”

With the benefit of the Advania Dynamics practice across the Nordics, the combined group will now have more than 225 Dynamics professionals able to deliver Dynamics 365 (often referred to as “F&O”), Dynamics Business Central and Dynamics 365 Sales to its clients.

Heimir Fannar Gunnlaugsson, Executive Director for Business Solutions, Advania Iceland, says: “I’m delighted to see the growth in the Microsoft Dynamics platform across the Advania group. A sincere welcome to the Azzure IT team, the addition of which means we are one of the largest Dynamics Business Central partners across Northern Europe with a powerful range of offerings around Dynamics 365 F&O, Supply Chain, Customer Engagement and Power Platform.”

Peter Sweetbaum adds: “We are very conscious of the resource and skills constraints in the UK, and also globally. With Advania and C+C’s combined scale, the ability to invest in up-and-coming talent, optimise ways of working to increase delivery capacity, and invest in IP, is truly exciting. Meeting the market demand for Dynamics-related solutions is a challenge for all of us in this industry, including

Microsoft. At C+C we look forward to working with Microsoft and others in the industry to identify innovative ways to increase market capacity, to meet client demand and create opportunities for younger professionals looking to make an impact.”

Advania is a portfolio company of Goldman Sachs Asset Management.

About Content+Cloud (Advania UK)

Content+Cloud is the UK’s leading Microsoft focused digital transformation and managed services provider, which counts among the UK’s top technology services, solutions and support partners, with a passion for helping ambitious organisations and their people to succeed. C+C helps clients transform the way they do business; helps them optimise the way their people work and provides flexible and secure platforms on which to operate.

Recognising Content+Cloud is one of the most accredited and awarded Microsoft partners globally with just under 1000 FTE’s with more than 1800 Microsoft total certifications; 8 Advanced Specialisations; 16 Gold certifications; 4 X MVP’s and winner and/or finalist in 17 Microsoft partner awards, what truly sets Content+Cloud apart is our long track record of success, delivering truly transformational solutions and services for our clients.

Visit https://contentandcloud.com/

About Azzure IT

Azzure IT is a leading Microsoft-focused Dynamics Business Central and Dynamics 365 Sales (CRM) provider based in Sheffield, which helps its clients transform how they work by unifying business processes and systems. With 60 Dynamics professionals and a history of successful solution development and implementation, Azzure IT is one of the larger Dynamics practices in the UK.

Azzure IT leverages Dynamics Business Central and Dynamics 365 Sales (CRM) alongside its proprietary IP including order processing, procure-to-pay, stock control, distribution, manufacturing, and time & billing solutions to help its clients innovate and improve the way they work to deliver improved ways of working.

For more information, please visit www.azzure-IT.com

About Advania

Advania is a Northern European IT-services company, with roots back to 1939, operating in Sweden, Norway, UK, Iceland, Finland and Denmark with more than 3,700 employees. The company focuses on helping customers to improve their performance and be a partner in their digital journey, with innovative use of best available IT platforms and services. Advania serves thousands of corporate customers, multinational enterprises, governments and public institutions, large, small and medium-sized companies in all aspects of society.

For further information, please visit www.advania.com.