Cherwell Software strengthens EMEA team to build sales and partner programmes across Europe

Cherwell Software, a global leader in service management, has announced the appointment of Roger Sowerbutts as sales director of UK, Ireland and France, and Pierre Aeschlimann, solution and sales strategist & evangelist to its EMEA leadership team.

With ambitious plans for continued growth throughout the UK and the rest of Europe, as well as a move towards the emerging enterprise service management market, Cherwell is looking to expand its European partner portfolio and build deeper relationships with existing partners. To support the company’s mission, Sowerbutts and Aeschlimann will be responsible for sales and partner programmes across the UK and Europe, communicating the value, capabilities, and benefits of Cherwell’s offerings to the company’s customers, partners, and industry colleagues.

“Roger and Pierre will play a key role in Cherwell’s European team, bringing with them years of experience, a range of skills, and great enthusiasm,” said Oliver Krebs, vice president of sales EMEA. “Their appointments will see Cherwell continue its growth in Europe as it expands from its well-established position in information technology service management (ITSM) to a leader in the emerging enterprise service management market.”

Roger Sowerbutts has come to Cherwell following vice president roles for the EMEA market with companies such as Blueprint Software Systems, Zynstra and Infor. Roger is a successful, creative and highly experienced International Enterprise Software Solutions & Services/Cloud/Software-as-a-Service (SAAS) leader, with experience in scaling large sales and pre-sales teams across multi-countries. He has a proven track record in hiring, managing and growing sales teams and winning new enterprise clients, and is a specialist in new business growth, SAAS/cloud, digital transformation, AI, and generating rapid growth.

Sowerbutts adds: “Service Management is no longer siloed to IT as businesses are looking for streamlined services, automation and efficiency across the entire enterprise. The market as a whole is moving towards supporting the digital transformation of a range of business functions, including those such as HR and facilities management. Here at Cherwell we’re frequently talking about companies that are trying to transform both their internal customer experience and external customers and helping them combat the challenges they face. I’m proud to be heading up a team that is at the forefront in supporting these enterprises achieve their goals.”

Pierre Aeschlimann joins Cherwell Software following his position as Partner Development Manager at ServiceNow, bringing with him over 20 years of experience in the service management sector. Prior to this, Pierre spent a number of years working at BMC Software, Stratavia and before that, CA Technologies, where he worked on solution strategy and channel.

About his new role, Aeschlimann comments: “With digital transformation rapidly becoming a fundamental process for businesses, I am thrilled to be a part of a company that drives this process forward. I am very much looking forward to working with the team as a technology innovator, to build creative solutions that drive business results and value to our customers.”

About Cherwell Software

Cherwell empowers organizations to transform their business through the rapid adoption and easy management of digital services. Cherwell’s adaptable platform has enabled thousands of organisations to modernise their business operations with customisable service management, automation, and reporting across the enterprise. For more information, visit: