Cheshire East Council welcome US tech firm’s £50m investment in borough

Cheshire East Council has welcomed news that Miami-based Brightstar is to invest £50m in its UK business operations, including a new call centre in the borough.

The technology company, which employs 700 people in Crewe and specialises in device protection, trade-in, accessories, and technical support, is to open a new customer contact centre at Crewe Business Park, adding to its existing operations in the town.

The council’s economic development team has been working with the Department for International Trade and the Cheshire and Warrington local enterprise partnership to assist Brightstar to choose a new location in Crewe.

The company has already announced the opening of a new facility on Jack Mills Way for handling mobile devices, accessories and support services.

The company, which operates in 50 countries, opted to expand in Crewe because of its connectivity, including road and rail links and because of the expertise of its local workforce. Crewe is the hub of its UK operations.

The council supported the company by engaging developers and planning officers to offer advice around the practicalities of their expansion plans. Cllr Nick Mannion

Councillor Nick Mannion, Cheshire East Council cabinet member for environment and regeneration, said: “This is excellent news for Crewe at a time when the UK economy is taking a huge dip owing to the pandemic.

“We are delighted to see Brightstar invest here for the long term and especially pleased that they opted for Crewe.”

Brightstar executive president, Gerry O’Keeffe, said: “Our £50m investment reaffirms our commitment to Crewe and secures our position as the leading provider of device protection and life cycle services.

“This represents a huge boost to Crewe and the North West and demonstrates our commitment to the region and the specialist knowledge our teams have developed within the area.”

Cheshire East Council’s economic development team has assisted many businesses to access grant support, suitable locations and other services which help them to expand, create investment opportunities and source employment resources.