McLaren Racing announced a new multi-year partnership with Cisco Webex as the Official Collaboration Partner of the McLaren Formula 1 team.
The Cisco Webex platform will be integrated into McLaren Racing day-to-day activities to drive collaboration across all areas of the team from any location in the world. The Cisco Webex cloud-based suite of tools will enable McLaren to overcome geographical boundaries and create virtual experiences that bring fans and partners closer to the team.
Beginning in 2021, Cisco Webex will power McLaren Slipstream, a livestreaming service for McLaren’s partners, to deliver exclusive behind-the-scenes insights into the McLaren Formula 1 team. Since trialling the service last summer, McLaren has used the pioneering livestream platform to enable its partners and guests’ greater access to the team from any location.
As part of the partnership, Cisco Webex branding will be carried on the halos and sidepods of the McLaren MCL35M Formula 1 race cars and on the race suits of the McLaren F1 drivers, Lando Norris and Daniel Ricciardo.
Mark Waller, Chief Commercial Officer, McLaren Racing, said:
“We are delighted to announce this partnership and welcome Cisco Webex to our team. The ability to connect with others around the world has never been more important and working with Cisco Webex will continue to help us bring our fans and partners closer to the heart of our team.”
Jeetu Patel, SVP and GM of Security & Applications at Cisco, said:
“More than ever before, innovators like McLaren understand the importance of enabling world-class technologies to bring together their audiences regardless of location and distance. We’re excited to be joining forces with McLaren to deliver unmatched, immersive experiences that bridge the needs of their fans, partners, and drivers alike during this shift to hybrid sports – whether on or off the racetrack.”
About McLaren Racing:
McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966, since then McLaren has won 20 Formula 1 world championships, more than 180 Formula 1 grands prix, the Le Mans 24 Hours at its first attempt and the Indianapolis 500 three times.
McLaren Racing currently competes in Formula 1 globally and INDYCAR in the US. The team will contest the 2021 FIA Formula 1 World Championship with Lando Norris and Daniel Ricciardo. In 2021 McLaren Racing will race in the INDYCAR Series with drivers Pato O’Ward and Felix Rosenqvist, while Juan Pablo Montoya will compete for the team at the 105th running of the Indy 500 in a third Arrow McLaren SP Chevrolet.
About Cisco Webex:
Cisco Webex delivers collaboration solutions that give everyone a voice — and business the ultimate edge. Because, when businesses enable employees to bring their best selves to work, everyone wins. Designing for these connections is at the heart of everything we do — from product design to new innovations to the way we engage inside and out.
To learn more visit www.webex.com.