Qualtrics, the leader and creator of the Experience Management (XM) category, announced that it has completed its acquisition of Clarabridge, bringing the leader in omnichannel conversational analytics to the world’s #1 experience management platform.

Recent research among C-suite executives shows that customers and employees have higher expectations than ever and are upending the way companies operate now and in the future. To be successful, organizations need to listen to their most important audiences and take action based on what they’re hearing.

With Clarabridge, Qualtrics is adding industry-leading conversational analytics to its platform, the gold standard for engaging with customers and employees. Clarabridge’s sophisticated AI-powered platform allows companies to discover and analyze customer feedback from indirect sources such as support conversations, chat, social media posts, review sites and others.

With the combination, Qualtrics customers will be able to tune into, analyze and act on everything customers and employees are saying, wherever they’re saying it, all on the world’s #1 experience management platform.

“With our acquisition of Clarabridge, we’re accelerating our growth and leadership as the world’s #1 experience management company and taking the category we created to an entirely new level,” said Zig Serafin, Qualtrics CEO. “Together, we’ll give companies even greater power to build deep, trusted relationships with their customers and employees and deliver incredible experiences that everyone will love. We’re excited to welcome Mark and the entire Clarabridge team to Qualtrics.”

“This is an incredibly exciting milestone for Clarabridge, our employees and our customers,” said Mark Bishof, Chief Business Officer, XM and CEO of Clarabridge, Qualtrics. “We are thrilled to join Zig and his team as we work toward redefining how our customers understand and take action on all forms of experience data, putting them in the driver’s seat to move their businesses forward.”

Forrester wrote: “In one swoop, [Qualtrics] has secured the best-in-class analytics capabilities that will define the future of voice-of-the-customer programs as firms decrease their reliance on surveys and focus instead on understanding customers based on analysis of unstructured data.”*

For additional information, visit www.qualtrics.com/clarabridge.

About Qualtrics

Qualtrics, the leader and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business—customer, employee, product and brand. Over 13,500 organizations around the world are using Qualtrics to listen, understand and take action on experience data (X-data™)—the beliefs, emotions and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love and build a brand people are passionate about.

To learn more, please visit qualtrics.com.