Confirmit Accelerates Evolution and Revolution in Market Research with New Platform Capabilities

Confirmit is giving Market Research organizations greater reporting, management and usability capabilities with the latest release of its comprehensive software platform, Confirmit Horizons.

Terry Lawlor, EVP Product Management at Confirmit, said: “Market Research businesses are constantly evolving and need evolutionary technology to support them in their day-to-day activities. Our agile development combined with continuous deployment ensures we’re able to rapidly meet our customers’ evolving needs for faster, deeper, more actionable insight.

“At the same time, changing market demands and ever-increasing disruption are driving greater need for a revolutionary approach to research. That’s why, in addition to our continual evolution of the Confirmit Horizons platform, we’re also focusing on significant step-changes in the technologies, capabilities and solutions we offer.”

A new introduction to Confirmit Horizons 2019 is free “Fieldwork Reporting”, a highly visual, out-of-the box reporting capability. Free to use and available in one click from Confirmit’s Survey Designer module, the report automates processes for simple and quick review and analysis of survey results.

Wale Omiyale, SVP Market Research at Confirmit explained: “Researchers in both agencies and corporates are under increasing time pressure and need faster access to top level survey results for projects in field. This new reporting capability makes it even easier for them to gain instant access to the key information they need to understand the progress and success of their survey projects.”

Fieldwork Reporting is available immediately and includes key survey performance measures, key metrics, top line results, cross tabs, quota details and survey verbatims – all generated through one click.

Further enhancements delivered by Confirmit Horizons include a range of CATI improvements designed to make call handling and management easier. These include:

  • Break classification, allowing managers to more accurately monitor staff breaks for payroll and workload management
  • Enhanced filtering and quota balancing, for better workload sharing
  • More efficient internal and external call transfer for improved completion rates
  • Improved inbound call handling and IVR support, for greater efficiency.

Confirmit has introduced support for its customers to more easily deliver survey respondent rewards. Through the strategic partnership with Virtual Incentives, a leading platform for delivering modern rewards, Confirmit enables real-time, automated reward delivery. The integrated offering is designed to attract respondents, increase response rates and eliminate the inefficiencies of manual rewards processes.

“We’ve seen growing consumer demand for immediate online reward delivery following the completion of surveys, this integration follows through on that need. As a bonus, automating this process is a great way to improve respondent satisfaction while also saving market research organizations valuable time.” explained Jonathan Price, Chief Commercial Officer at Virtual Incentives.

Ann-Marie Raposo, Product Manager at Virtual Incentives, adds, “The system is incredibly easy to use. Confirmit Horizons users simply add the Virtual Incentives Extension into a survey to allow respondents to receive their reward immediately via the survey thank you page or an email.”