Personalize or Perish: New Data from Twilio Segment Shows Customer Loyalty Hinges on Personalized Experiences

Twilio Segment, the world’s #1 Customer Data Platform (CDP), published its State of Personalization Report for 2021. The report, which reflects findings from a survey of 3,000 consumers and business decision-makers in online retail and e-commerce, reveals a gap between consumer expectations and the experiences brands are actually offering. Continue reading Personalize or Perish: New Data from Twilio Segment Shows Customer Loyalty Hinges on Personalized Experiences

Emplifi Enters Customer Experience Market, Unifying Marketing, Commerce and Customer Care to Smartly Address CX through AI

Today the combined company of Astute Solutions and Socialbakers announced its new brand name, Emplifi. The launch of Emplifi, an Audax backed Customer Experience (CX) platform, brings together over 20 years of experience, global operations, and a customer base of 7,000 top global brands, to give organizations the tools they need to connect social media marketing, customer care, and social commerce to address critical customer experience gaps. Continue reading Emplifi Enters Customer Experience Market, Unifying Marketing, Commerce and Customer Care to Smartly Address CX through AI

New Global Rackspace Technology Survey Underscores Business Benefits of Modernizing Applications to Improve Customer Experience

Rackspace Technology®, a leading end-to-end multicloud technology solutions company, announced the results of a global survey revealing that, in addition to allowing products and services to stand out, modernizing technology and applications to improve customer experiences drives real-world, bottom-line benefits. Continue reading New Global Rackspace Technology Survey Underscores Business Benefits of Modernizing Applications to Improve Customer Experience