Genesys to Reinvent the Customer Experience Across Enterprises

Genesys®, a global cloud leader in customer experience orchestration, announced that it has entered into agreements to acquire Pointillist and to enhance its ability to deliver the power of empathy in every customer experience as it executes on the promise of Experience as a ServiceSM.

Both transactions are expected to close before the end of the calendar year 2021.

Genesys pioneered Experience as a Service to help companies transform how they connect with customers and employees. In today’s experience economy, enabling interactions between customers and employees through a contact centre isn’t enough. Companies need new technologies and artificial intelligence (AI) to orchestrate end-to-end, meaningful experiences with the objective of driving trust and loyalty. This experience orchestration provides superior business outcomes, as companies embrace more contextual, predictive and relevant experiences with every point of customer or employee contact. Consumers often tolerate fragmented interactions across marketing, sales, and service due to how companies design the customer experience. Genesys aims to help companies turn their customer interactions into connected, empathetic, orchestrated experiences at scale based on what customers want.

The acquisitions of Pointillist, an AI-driven customer journey orchestration and analytics solution, and, a cloud-based conversational AI platform for sales and marketing, will be important and deliberate steps in elevating the customer experience beyond the contact centre as a force multiplier for customer value in sales cycle acceleration and customer engagement automation.

When the capabilities of Pointillist and are combined with Genesys AI, digital and customer experience (CX) technology, organizations will be able to uncover new levels of insights to dramatically increase their ability to listen, understand, act and learn. In leveraging the power of contact centre data to visualize actionable experiences and empowering more effective sales and marketing to grow customer revenue and retention, Genesys aims to deliver the ultimate business advantage to customers. In addition, this combination can drive enterprise-wide transformation for customers by turning isolated data across the business into applicable insights and events that can be measured, tracked and analysed in real time to predict the right next-best action.

The new customer experience orchestration and analytics platform and enhanced conversational AI designed specifically for sales and marketing, will be able to deliver a solution that puts the customer perspective first. By aggregating customer experience data to optimize the right customer interactions that maximize success — and engage, nurture, qualify and amplify customer sales opportunities — customers interact with brands at optimal points for them with the most effective channels every single time.

Comments on the news

“Genesys is fundamentally transforming the customer and employee experience,” said Tony Bates, CEO and Chairman of Genesys. “Experience as a Service is no longer an industry vision but rather a business advantage. With our cloud platforms and ecosystem, businesses can orchestrate personalized experiences for their customers and employees in a way previously not possible.”

“We’re dedicated to improving the customer experience by providing businesses deeper visibility into the customer journey,” said Ron Rubbico, CEO and Co-Founder of Pointillist. “Joining Genesys is a natural fit. Together, we will be able to help organizations deliver personalized experiences at a new level, strengthening customer loyalty and driving better business outcomes.”

“Many businesses have struggled to develop and maintain relationships with potential customers, held back by limited time and resources,” said Ilan Kasan, CEO and Co-founder of “When our AI technology is combined with Genesys, we can take the customer experience to the next level.”

To learn more about the Genesys product vision, read more here.

Forward-looking statements

Statements in this press release that are not historical or current facts are forward-looking statements that involve risks and uncertainties. Unless required by law, Genesys undertakes no obligation to update or revise any forward-looking statements to reflect circumstances or events after the date of this press release.

About Genesys

Every year, Genesys orchestrates more than 70 billion remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a ServiceSM our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty.

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