Route 101 CEO Named Among Top 50 Most Ambitious Business Leaders

Russell Attwood, CEO of Route 101 named among UK’s Top 50 Most Ambitious Business Leaders for 2021.

The programme, which is supported by The Times and now in its fourth year, celebrates the inspiring leaders behind some of the UK’s most successful and fast-growing medium-sized firms.

Despite the challenges of the last 18 months, the Top 50 received a record number of nominations; more than 600 proving that ambition is alive and well.

The featured Top 50 hail from every corner of the country and operate across a diverse range of sectors. Collectively, they employ more than 9,500 people and contribute more than £1.2bn to the UK economy.

Route 101 is a leading cloud systems integrator, providing hosted and true cloud solutions to businesses looking to increase efficiency, reduce costs, and empower growth within their customer service centres. A supplier to global organisations including Teleperformance and Shell Energy, Route 101 specialises in the implementation and support of contact centre, customer engagement and unified communications solutions, having built strong relationships with global vendors including NICE, Zendesk and Calabrio. The business is the second Mr Attwood has founded, having successfully built and sold Call Centre Technology (CCT) to Capita in 2011.

Mr Attwood said: “It’s a real honour to have been named as one of Top 50 Business Leaders. I’m incredibly proud of the expansion and success Route 101 has achieved in such a relatively short amount of time and looking forward to continued growth. We work with some truly innovative businesses who are really moving the needle in terms of their customer engagement strategies, and the team here at Route 101 are some of the very best in the industry so I’m really looking forward to what the next year will bring.”

LDC’s John Garner added: “The last 18 months have presented challenges that none of us could have foreseen, but despite everything, it’s fantastic to see that so many business leaders have achieved remarkable things. Through their resourcefulness and resilience, this year’s Top 50 Most Ambitious Leaders prove that the flame of ambition is hard to extinguish. Congratulations to all those featured and we look forward to seeing their continued success and impact, and contribution the broader UK economy.”