Infinity, the leading call intelligence provider, has announced a new partnership with Automotive Transformation Group, a leading provider of automotive solutions.
The alliance will give their extensive customer base of both vehicle manufacturers and retailers the option of using Infinity’s class-leading call intelligence technology, for full end-to-end visibility on marketing campaigns, and marks the next phase in the latter’s expansion in the huge growth sector.
Through keyword identification and detailed analysis of a user’s landing page, Infinity’s call intelligence technology will pinpoint the channels that consumers have travelled from, and which web pages generated call interest. With a fully integrated approach, also connecting offline and digital activity through trackable phone numbers, the platform will provide the insights needed to optimise dealerships’ marketing strategies and associated costs for specific products.
The partnership also opens up the opportunity for users to receive secure analysis of in-call content via Infinity’s Conversation Analytics tool, using speech recognition and machine-learning technology to optimise phone calls and maximise revenues. And with the recent launch of Infinity’s ‘Agent ID’ and outbound call tracking capabilities, contact centres can have an enhanced means of training agents.
Matt Whiteway, Chief Commercial Officer at Infinity, said: “We are delighted to be partnering with such a prestigious name in the automotive world, bringing our class-leading marketing technology to Automotive Transformation Group customers. At Infinity, we pride ourselves in the level of service, quality of data and diversity of our product roadmap, as well as our customer success team. We look forward to working with Automotive Transformation Group’s customers around the world.”
Tim Smith, Chief Revenue Officer at Automotive Transformation Group, added: “Developing a comprehensive understanding of how consumers interact with digital and offline channels is critical to generating a successful sales and marketing strategy. Our partnership with Infinity will allow our customers to obtain the end-to-end data and insights needed to enhance the efficiency of their operations, manage their resources effectively and work even smarter to secure more sales as cost-effectively as possible in an increasingly competitive market.”
Since 2011 Infinity has been developing call intelligence technology to optimise marketing campaigns for clients in the automotive, travel, finance, healthcare, property, telecommunications, retail, and technology sectors. With offices in London, Madrid, San Francisco, Baltimore, Manchester and Reigate, the business now offers an innovative suite of products across the conversation intelligence spectrum.