SAP announced it has completed the acquisition of Emarsys, a leading omnichannel customer engagement platform provider. Terms of the transaction were not disclosed. The Emarsys products will be added to the SAP® Customer Experience portfolio.

“With Emarsys now an official part of SAP Customer Experience, we look forward to working together, learning more about each other and creating a product portfolio that is more than the sum of its parts,” SAP Customer Experience President Bob Stutz said. “With the strengths of our current solutions and the integration of Emarsys, SAP Customer Experience will power a foundation of omnichannel personalized engagement, meeting customers where and when they choose to engage, on their preferred channels and on their terms.”

About Emarsys

Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior one-on-one experiences and produce measurable results… fast. This industry-specific, outcome-driven approach combined with our customer-centric personalization, actionable AI and a fully integrated Customer Engagement Platform (CEP) — make Emarsys the platform of choice for more than 1,500 companies around the world. Join thousands of leading brands who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve.

Visit https://emarsys.com/