ResponseTap, Europe’s leading call tracking technology provider, has appointed Paul Wood as its VP of Sales, as the company continues to expand its suite of contact centre technology solutions.
Wood will work with existing and new ResponseTap customers in sectors including financial services, insurance, retail and travel.
He joins the Manchester-headquartered SaaS business from Noble Systems, the unified contact centre solutions company, where he was Head of Sales. Prior to this, Wood held strategic sales roles at Iris Software Group and ReachLocal UK. With over 25 years of sales experience, Wood has a strong track record in developing and successfully implementing high growth sales strategies in the tech sector.
CEO of ResponseTap Ross Fobian said: “We are delighted to welcome Paul to the ResponseTap team. His unrivalled knowledge of the contact centre space, along with his clear leadership abilities, will be fundamental to the direction and growth of the business moving forward. Having recently launched our contact centre product Ember, Paul’s experience will be instrumental as we target businesses who can benefit from phone call personalisation.”
Wood commented: “Joining ResponseTap at such a pivotal time for the business is hugely exciting. The ability to personalise phone call interactions is a gamechanger for the industry, and a real differentiator for brands looking to increase revenue from phone calls. I look forward to leading the sales strategy as our suite of call centre tech solutions becomes even more powerful.”
ABOUT RESPONSETAP
Providing the missing piece of data to optimise marketing spend and increase phone call conversion rates, ResponseTap’s products give brands and contact centres incomparable power. Since 2008 the business has been pioneering advanced visitor-level call tracking, heralding many industry firsts, including integration into Google AdWords and Google Analytics. In 2020 ResponseTap launched its ground-breaking contact centre product Ember, to personalise the phone call experience and, in an industry-first, kill off the need for businesses to use IVRs.