IBM Helps Audi UK Reimagine the Digital Customer Experience

IBM and Audi UK, one of the world’s leading premium automotive manufacturers, collaborated to redesign Audi’s website to deliver a far more engaging digital customer experience. During the course of 2020, Audi has seen a 59% increase in UK online sales inquiries despite an almost 30% industry decline in new UK car sales during the pandemic. Continue reading IBM Helps Audi UK Reimagine the Digital Customer Experience