Sabio Group Strengthens Operations in Spain with Strategic New Appointment

Sabio Group, the digital customer experience (CX) transformation specialist, has strengthened its Spanish operations following the announcement of a “significant” appointment.

Inaki Blanco has been named Sabio’s new Head of Professional Services in Spain, joining the company having spent more than two decades working for some of the largest communications firms in the world including Telefonica, BT and Vodafone.

He will oversee Sabio’s Professional Services operations across the country – involving the management of almost 120 Consultants, Delivery Engineers and Project Managers.

The announcement comes as Sabio prepares for a period of growth across its Spanish operations, having earmarked 15-20 new roles across the country in 2022.

“In a roundabout way I have been on the periphery of the Sabio eco-system in some form or another having worked with lots of our current partners and customers during my career,” said Inaki. “So it is great to finally be a part of the Sabio family in an official capacity.

“Personally, my time working with contact centres and within the contact centre industry was extremely enjoyable. The industry has two main aspects which attracted me to it; customer experience and digital transformation is huge for large enterprises at the moment and is an essential and critical part of many companies’ operations. Secondly, the breadth of technologies that cover the contact centre industry is vast, and growing and, for me, with my technical and software background, this was very appealing.

“Dealing with multimedia systems, communications, bots, natural language processing and software development is a passion of mine and something that really excites me. All of that tech and capability is covered within Sabio’s CX portfolio, and it is difficult to find another industry that involves such a breadth of technologies.”

He added: “I believe my knowledge and understanding of the industry, and my passion for all things technical and software related within it, will be extremely beneficial in my role managing Sabio’s Professional Services operations across Spain.”

Inaki joins Sabio having spent his career in technical and software-related roles across Europe for over two decades.

In a previous Technical Director role, he oversaw the complete technical implementation project when Santander and Abbey National’s contact centre teams joined together as part of their merger, working alongside teams from Genesys and Avaya – key Sabio partners – to form the largest contact centre operation in Europe at the time.

He has also enjoyed senior roles with the likes of NICE Systems, as Country Manager for Italy, NTT in Madrid and has experience of running his own software start-up, Metrosoft, earlier in his career.

Inaki added: “I felt excited after speaking with the management team here at Sabio, which is an ambitious and innovative organisation that not only wants to be number one in their chosen field but also wants to be a number one place to work. I am both confident and excited with the direction that Sabio is heading, and that was key in my decision to join the company.”

Santiago Martinez, Sabio’s Country Manager for Spain, said: “This is a fantastic appointment and one that will have a real positive impact on our Professional Services operations across Spain.

“Inaki brings with him a wealth of experience, a passion and understanding of both software and technology as well as direct knowledge of large-scale contact centre operations with some of Spain’s largest institutions. His appointment is a huge positive for us.”
Chris Haggis, Chief Operating Officer at Sabio Group, said: “We have high growth ambitions for Spain, not just in the coming year but beyond, and Inaki’s appointment signals a strong start to that period.

“We are absolutely delighted to welcome Inaki to the Sabio Group. It is a hugely significant and strategic appointment for us and one that we are very excited about. We are looking to cement our position as the world’s leading digital CX transformation specialist and appointments of this calibre will go a long way in helping us to achieve our goal.”

About Sabio Group:

Sabio Group, which includes Sabio, Dvelp, flexAnswer and makepositive, delivers solutions and services that seamlessly combine digital and human interactions to support outstanding customer experiences. Through its own technology and that of world-class technology leaders such as Avaya, Genesys, Verint, Twilio, Google, Salesforce and Amazon, Sabio Group helps organisations to optimise their customer journeys by making better decisions across their multiple contact channels. The Group works with major brands worldwide, including Aegon, AXA Assistance, Bankia, BBVA, BGL, Caixabank, DHL, Essent, GovTech, HomeServe, Liverpool Victoria, M1, Office Depot, Saga, Sainsbury’s Argos, Telefónica, Think Money and Transcom Worldwide.