Advanced appoints Lee Perkins to Chief Commercial Officer role

Advanced, one of the UK’s largest software and services providers, has appointed Lee Perkins as its new Chief Commercial Officer to take responsibility for all revenue and commercial activities.

Lee, most recently COO at Sage, will focus on driving sustainable and accelerated organic revenue growth in the business, driving a united, engaged and high performing team.

Lee, also chair of the North East Council of the CBI, has most recently developed his career at Sage, fulfilling leadership roles including Chief Operating Officer, Chief Commercial and Product Officer and EVP & Managing Director, UK & Ireland. He has also served as CEO of cloud services firm M247.

The appointment follows fellow C-Suite appointments from Salesforce, with Narinder Sahota joining Advanced as CTO in September 2021 and Simon Short joining as COO in February 2021. Lee’s experience of working for a market leading global SaaS ERP brand headquartered in the UK, will mean Advanced can accelerate its growth and consolidate its market position in line with its goal to become the best provider of software and services to the UK market, whilst expanding globally.

Advanced has seen much transformation and growth over the last two years, with eleven acquisitions made since 2020, as it strives to become a £600 million business by 2025. The appointment will enable CEO, Gordon Wilson, to continue to focus on driving momentum around M&A activity as well as further developing operational and shareholder activities.

Commenting on the new role, Lee said: “Advanced already has a solution portfolio that is second to none. We now need to scale revenue and commercial teams as we drive towards becoming a company almost double the size we are today.

“I cannot wait to start working with the highly respected leadership team at Advanced and hope to inspire, mentor and coach my colleagues to drive significant sustainable growth across the business.”

Gordon Wilson, CEO, Advanced comments: “I am thrilled to welcome Lee to Advanced, his experience of working for one of the largest SaaS ERP brands of the size that we aspire to be, will be invaluable to us. He brings a great deal of knowledge and experience which will help us examine what we do today and identify the value drivers that can contribute greatly to our future growth from a point of experience.”

About Advanced

We are a dynamic British software and service business with over 20,000 global customers, providing mission-critical software that helps our customers accelerate and transform digitally.

Our Enterprise Resource Planning (ERP), Human Capital Management (HCM) and vertical market software solutions make a difference to millions of lives every day by making the complex simple, inspiring innovation and delivering exceptional customer service.

By using our solutions, organisations are able to adapt to the changing needs of their business, the markets they operate in and provide their people with the right tools to excel.

We work with organisations in all sectors, from healthcare to legal, and of all sizes – whether they want to move to the Cloud, invest in ERP, manage core business functions through one unified system or upgrade their legacy applications.

Our many customers include the NHS, Department for Work and Pensions (DWP), London City Airport, Virgin Money, Café Nero, Harvey Nichols, Woodland Trust and Norwich City Council.

At Advanced, we have successfully expanded through organic and acquisitive growth. Our goal is to become the number one provider of software and services in the UK, aiming to double our revenue within the next four years while providing our customers with a service others can only aspire to.

Engaging, diverse and inclusive – continuing to invest in our people as they are at the heart of our success – we strive to be the employer of choice in our industry. Through our strong social conscience, we actively care for our communities and our planet.