Route 101 partners with the leader in automated brand interactions Ada

Route 101, leading cloud systems integrator of advanced customer service technology platforms and tools in the UK, announced that it has partnered with Ada.

Organisations can now combine Route 101’s customer engagement, workforce engagement, and analytics solutions with Ada’s advanced Interaction AI to shift from a reactive, expensive support model to a proactive model that reduces effort and cost.

The partnership brings together a market-leading Contact-Centre-as-a-Service (CCaaS) solution with an industry leading conversational chatbot, to deliver personalised automation and create consistent, unified experiences throughout the customer journey.

“Consumer change is constant and merely reacting to this changing landscape isn’t enough. Brands need to be more relevant, timely, and focused on delivering proactive and personalised interactions all while being pressured to save costs and scale on-demand. We are excited to join forces with Route 101 to provide the expertise and proven solutions brands need to meet these demands” said Michael Setticasi, VP of Partnerships, Ada.

Today’s customers expect brands to be available 24/7, on all digital and social channels, to meet their needs in a meaningful way. With the rising tide of customers approaching brands each day, it’s becoming increasingly difficult for organisations to provide these memorable, personalised experiences. When 61% of customers would now defect to a competitor after a single bad experience, it’s never been more important for organisations to get their experiences right first time.

Ada has delivered measurable results to some of the world’s most innovative companies, saving costs and growing revenue and enabling organisations with the tools they need to make every customer feel like a VIP – even when scaling fast. Using advanced Interaction AI, Ada personalises conversations to the interests of every customer.

“Route 101 is delighted to announce this new partnership with Ada and to add its advanced Interaction AI to our solution portfolio. As a business committed to offering disruptive solutions to the customer engagement challenges faced by our clients, Ada’s brand interaction platform offers an extremely compelling answer to the increasing need for personalisation at all touch points.

When AI and automation are two of the biggest emerging trends within the customer experience landscape, organisations are increasingly looking to new capabilities to implement new solutions that will benefit both their customers and their balance sheets. That’s why we’re so excited to add Ada’s capabilities to our portfolio.” – Josefine Thoren, Head of AI, Route 101.

About Ada

Ada is an Automated Brand Interaction company that bridges the gap between brands and the people they care about. The world’s most innovative brands, like Zoom, Facebook, and Square, use Ada’s award-winning platform to automate their most valuable interactions, bringing a true VIP experience to every customer and employee. The digital-first company was born in Canada and now serves brands and people worldwide.

For more information, visit

About Route 101

Route 101 is a leading cloud systems integrator, providing hosted and true cloud telecommunications and contact centre solutions. A supplier to worldwide organisations, Route 101 specialises in the implementation and support of true cloud transformation solutions, having built strong relationships with global vendors. Multi-award winning, Route 101 works tirelessly to deliver exceptional standards of support to their customers. The quality of the solutions they offer, the strength of their partner and customer relationships, and their emphasis on quality service means Route 101 continues to act as a disruptor within the mid-enterprise space.

Route 101 will work with you as a trusted advisor to ensure your solutions meet requirements and help your business to stay connected.

Learn more about us by visiting