Ada Named a G2 Leader in Chatbot Software

Ada, the market leader for Automated Customer Experience, has recently been named a Leader by G2 in the Chatbot Software category. As the world’s leading review site for business solutions, G2 Research scores vendors based on Market Presence and Satisfaction collected from verified reviews from real users.

G2’s Fall Grid Reports determine category Leaders based on industry-leading scores in both metrics, with no influence or direction from vendors.

Guided by Ada’s Automated Customer Experience consultants, enterprise organizations like Upwork, Telus and AirAsia rely on Ada’s category-leading technology and award-winning team to support an automation-first strategy that drives efficiency, customer satisfaction and increased upsell revenue.

“We just started the final quarter in what has been a banner year for Ada in so many ways. This recognition is especially important to us because it comes from our customers – the people using our platform and realizing its value,” said Mike Murchison, CEO and Co-Founder of Ada. “Our mission is to help companies provide exceptional customer service – so to know we are doing that is extremely validating.”

In G2 reviews, verified customers speak not only to Ada’s technology, but to the team:

  • “Positive results driven by Ada’s engaged ACX team.”
  • “Compared to our latest chatbot provider, Ada means versatility and efficiency. With an extremely easy-to-use platform, Ada makes chatbot building easy. New features are also constantly being added. There are so many that you may struggle to even find use to all of them.”
  • “Our Ada chatbot has a unique voice – one that is specifically tailored to our younger customer base – and we love that we can control our user journey with shuffled answers, emojis, and easy daily training. Also, our ACX Consultant is top notch!”
  • “The platform interface is straight-forward for our clients and easily managed internally. The chat functions are quick and easy to change, which allows us the flexibility to act fast. The look of the platform is attractive and customizable. Another great part is the new Analytics tool, which is a great way to monitor usage and see how well the chatbot is resolving questions, easy to spot gaps in our communication flow and improve where needed.”

To see all G2 reviews, visit the Ada profile on For more information on Ada, please visit

About Ada

As the market leader in Automated Customer Service (ACX), Ada is the only chatbot platform purpose-built to support an automation-first customer service strategy.

By diminishing dependence on IT and uncovering new opportunities for revenue, Ada’s automation is designed to transform the support model from a cost centre to profit centre. Headquartered in Toronto, Ada enables clients around the world, like TELUS, AirAsia, and UpWork, to put automation and AI at the front end of their customer service strategy, thereby freeing live support agents to have greater impact.