AI and automation power latest release of IFS Customer Engagement driving improved customer experiences

IFS, the global enterprise applications company, announces the availability of new and enhanced capabilities in its customer engagement software enabling companies to respond to the challenges facing the traditional call centre and transform their customer engagement.

IFS is leading the way for service organisations to become knowledge and outcome centric throughout the entirety of the service experience.

Forward-thinking companies have become customer obsessed knowing that new business and customer retention rely on it. IFS’s customer experience applications are engineered to provide visibility and context for the customer, the contact centre, and the service organisation throughout the service cycle, through technology that is easy to deploy, configure, and use. This includes enriching work processes with automation and AI capabilities to ready companies for a future where self-service will be at the start of 85 percent of customer interactions by 2022, up from 48 percent in 2019.*

The importance of engaging customers through a single, unified experience across every channel—voice, e-mail, chat and social—has never been greater. IFS believes companies overlook this area at their peril. Gartner notes:* “By 2022, 50 percent of large organisations will have still failed to unify engagement channels. This will result in the continuation of a disjointed and siloed customer experience that lacks context.

In this latest release, businesses can enjoy:

  • A smooth transition from a telephony-based support centre to a full omni-channel contact hub in a matter of days—complete with a customer service agent desktop
  • A new customer engagement studio that allows companies to configure their own customer service desktop while eliminating the need for costly one-off customizations
  • Simple integration to enterprise resource planning (ERP) and field service management (FSM) applications, agents are empowered to handle issues rapidly, driving front-office productivity by an average of over 40 percent

“As businesses use service offerings to power their way to growth in the new normal, the imperative has never been greater to focus on the customer experience,” said Marne Martin, President of IFS Service Management. “Businesses need a single view of a customer, yes, but they also need a complete service management solution that delivers on the service outcome that a customer expects in order to drive net promotor score, sustainability, and growth. This is where IFS is leading the way to deliver sustainable outcomes and knowledge-based service, which is the future for more and more service businesses.”

IFS’s latest investments in customer experience also include remote assistance and “On My Way” to provide a complete customer management solution for businesses looking to grow their service capability and transform their customer experience.

Over the past two years, IFS has seen strong growth in its service management business with more than 50 percent of revenues coming from its field service customer base in the first half of 2020. New license sales across its service management applications, including its recognized FSM offering, grew by more than 150 percent in first half 2020 compared to first half 2019.

Learn more about IFS Customer Engagement at

*Gartner, “Magic Quadrant for the CRM Customer Engagement Center”, Brian Manusama, Nadine LeBlanc, 04 June 2020.

About IFS

IFS develops and delivers enterprise software for customers around the world who manufacture and distribute goods, build and maintain assets, and manage service-focused operations. The industry expertise of our people and solutions, together with a commitment to delivering value to every one of our customers, has made IFS a recognized leader and the most recommended supplier in our sector. Our team of 4,000 employees and growing ecosystem of partners support more than 10,000 customers around the world challenge the status quo and realize their competitive advantage.

Learn more about how our enterprise software solutions can help your business today at