Vivienne Westwood Selects Mapp to Deliver Customer Personalisation

Mapp, the international provider of insight-led customer experiences, has announced it has been appointed by global fashion brand Vivienne Westwood to provide the company’s Customer Data Platform (CDP). This platform will drive its digital communication strategy forward while delivering personalised and targeted customer communications. Continue reading Vivienne Westwood Selects Mapp to Deliver Customer Personalisation

LivePerson eliminates friction between brands and consumers with a breakthrough AI-powered, consumer-centered bot scoring system

LivePerson, a global leader in conversational AI, announced the debut of its proprietary Meaningful Automated Conversation Score (MACS), the only way to measure conversations with bots from the customer’s point of view. Continue reading LivePerson eliminates friction between brands and consumers with a breakthrough AI-powered, consumer-centered bot scoring system