mParticle acquires AI startup Vidora

mParticle, a leader in customer data infrastructure, announced that it has acquired Vidora, an AI personalization platform for customer data. With the acquisition, teams can now easily create and deploy models across mParticle’s partner ecosystem of 300+ API integrations to improve decisioning, segmentation, and personalization. Continue reading mParticle acquires AI startup Vidora

B2B Companies Must Adopt AI-Powered Conversation Automation to Meet Customer Expectations, 451 Research Finds

As growth slows for the second quarter in a row, Conversica, the leading provider of Conversation Automation solutions for enterprise revenue teams, and 451 Research, part of S&P Global, release new data showing those without conversational AI are now far behind in the race to meet rising customer expectations. Continue reading B2B Companies Must Adopt AI-Powered Conversation Automation to Meet Customer Expectations, 451 Research Finds