Medallia and PwC UK form strategic alliance

Medallia, the global leader in customer and employee experience, and PwC UK, the leading professional services firm, announced the formation of a strategic alliance to provide a more comprehensive customer experience solution to organisations throughout the UK.

The new alliance will bring together Medallia’s leading customer experience management platform with PwC UK’s industry-leading consulting services, providing clients with an extensive customer experience solution to drive business success.

“As customer satisfaction ratings in the UK hit an eight-year low, organisations need to do more to provide the exceptional experiences that customers are craving if they are to retain their business,” said Eduardo Crespo, Senior Vice President and GM, UK&I, Medallia. “Our alliance with PwC UK will enable organisations to more easily kick-start their journey to customer centricity through access to our best-in-class platform and PwC UK’s market-leading expertise – delivering a better customer experience at every touchpoint and helping organisations to make data-driven decisions that lead to increased customer loyalty, improved brand reputation, and optimised operational efficiency.”

Medallia and PwC UK’s alliance offers clients a range of solutions tailored to their unique needs – including leveraging the latest AI innovations in their customer-facing operations. From designing customer journey maps to conducting in-depth customer sentiment analysis, Medallia and PwC UK’s new alliance is designed to effectively and easily guide businesses through their customer experience transformation.

“We are excited to join forces with Medallia to drive meaningful change for our clients,” said Alison Blair, PwC Research leader in their Experience Consulting practice. “By coupling PwC UK’s deep experience insight, industry knowledge and customer transformation expertise with Medallia’s innovative technology, we can help businesses implement customer-centric strategies that fuel growth and unlock new opportunities.

About PwC UK

PwC UK is part of a global network of firms delivering world-class assurance, tax, and consulting services. With a dedicated focus on customer-centric transformations, PwC UK assists businesses in adapting to evolving customer demands, enhancing customer experience strategies, and delivering measurable business growth. PwC UK’s team of experts operates across diverse industries and geographies, ensuring that businesses receive tailored solutions to achieve sustainable success.

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PwC Research is the firm’s centre of excellence for customer research and insight supporting clients globally as they target, improve and expand their business and is an integral part of the PwC Experience Consulting practice.

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About Medallia

Medallia is the pioneer and market leader in customer, employee, citizen, and patient experience. As the leading enterprise experience platform, Medallia Experience Cloud is the mission-critical system of record that makes all other applications customer- and employee-aware. The platform captures billions of experience signals across interactions including all voice, video, digital, IoT, social media, and corporate-messaging tools.

Medallia uses proprietary artificial intelligence and machine learning technology to automatically reveal predictive insights that drive powerful business actions and outcomes. Medallia customers reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities, and drive revenue-impacting business decisions, providing clear and potent returns on investment.

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