Salesforce Announces Digital 360 — Relationships Transformed for the All-Digital Customer

Salesforce, the global leader in CRM, announced Digital 360, bringing together the full power of the Salesforce Customer 360 platform built for marketing, commerce and digital leaders. Digital 360 combines Salesforce’s industry-leading Marketing Cloud, Commerce Cloud and Experience Cloud with expert services, a broad partner ecosystem and Trailhead on-demand learning to make digital transformation faster and easier.

New product innovations in Digital 360 include customer data platform Customer 360 Audiences, Commerce Cloud Payments, a payment solution powered by Stripe and Experience Cloud for fast CRM-powered digital experiences.

According to Salesforce’s Q2 Shopping Index, digital revenue grew by an unprecedented 71 percent from the previous year. To be successful, leaders in every industry need a scalable, data-driven solution to personalize customer experiences — from marketing emails and timely advertising to online shopping and curbside pickup.

“Every company has gone digital overnight because of the pandemic,” said Adam Blitzer, EVP & GM, Digital. “With Digital 360, we’re delivering the full power of Salesforce for digital leaders — enabling them to move with the speed, agility and scale they need to operate at Black Friday levels every single day.”

Digital 360 includes:

Salesforce Marketing Cloud is #1 in Marketing Applications. With Marketing Cloud, marketers know more about their customers with powerful data management and analytics, can personalize every engagement with Einstein, Salesforce’s AI platform and create real-time marketing campaigns across email, mobile, social, digital advertising and more. The new Customer 360 Audiences, Salesforce’s customer data platform, enables marketers to capture, unify, segment and activate all their customer data. It provides marketers with a single source of truth of the customer and makes that data available for creating personalized experiences across marketing, commerce, service, sales and more.

Salesforce Commerce Cloud empowers companies to create seamless commerce experiences for buyers across all digital channels — mobile, social, web and store. Today, we are announcing the new Commerce Cloud Payments, enabling brands to embed payments into their sites with clicks. Powered by Stripe, a preferred provider, companies can launch commerce sites with an out-of-the-box payment solution. With Commerce Cloud Payments, brands are able to get to market faster and boost conversion rates with elegant checkout experiences that support credit cards, mobile wallets such as Apple Pay and Google Pay, and non-card methods such as SEPA, iDEAL and Bancontact, all with integrated fraud protection.

Salesforce Experience Cloud, formerly known as Community Cloud, is a digital experience platform that enables companies to quickly build connected CRM-powered digital experiences for their customers, partners and employees. Combining world-class features like Salesforce CMS and Experience Builder with a suite of pre-packaged apps, companies can easily create and deliver personalized websites, portals, mobile apps to any channel or device — with clicks, or code.

“Our collaboration with Salesforce has supported Sonos’ ability to scale and accommodate a massive influx in business to our e-commerce site as we focus on selling directly to our customers,” said Lindsay Whitworth, Sr. Director Global Direct-to-Consumer at Sonos. “As a result, we’ve been able to deliver relevant, personalized engagement at scale using campaigns and data-driven insights.”

Get More from Digital 360 with a Trusted Partner Ecosystem

Salesforce’s trusted partner ecosystem is crucial to extending Digital 360 capabilities to customers across industries. Through the new Digital 360 collection page on Salesforce AppExchange, the world’s leading enterprise cloud marketplace, customers can tap into consulting services from the Digital 360 inaugural industry and business transformation specialists Accenture Interactive, Deloitte Digital, Dentsu, Publicis Sapient and WPP. Equipped with a deep understanding of the Salesforce platform and industry-specific knowledge, these advisors provide implementation expertise to help organizations transform for the future.

The Digital 360 collection page on AppExchange also gives customers access to Marketing and Commerce Cloud apps, bolt solutions and more that further extend the Digital 360, pre-built by Salesforce ISV partners to further extend including CloudSense, Coveo, Sitecore, Upland Software and Zenkraft.

Salesforce’s strategic partnership with Google provides industry-leading productivity, marketing, commerce and cloud platform tools that help brands create a more personalized experience for customers. The Google Analytics 360 integration with Salesforce Marketing Cloud allows marketers to unify reporting and improve campaign performance across email, mobile, advertising and the web — all in one dashboard.

Build a Single Source of Truth With the Salesforce Customer 360

Digital 360 is part of the Salesforce Customer 360, which includes industry-leading apps spanning sales, service, marketing and commerce, across every customer touchpoint. The Customer 360 Platform is an underlying set of services and APIs including AI, mobile, security and other capabilities that allow companies to empower every employee, connect every customer, while delivering continuous innovation. Salesforce will power more than two trillion B2B and B2C transactions this year for more than 150,000 companies and millions of Trailblazers — those individuals and their organizations who are using Salesforce to drive innovation, grow their careers and transform their businesses.

More Information

  • Customer 360 Audiences will be generally available in October 2020
  • Commerce Cloud Payments is expected to be generally available later this year
  • Experience Cloud is generally available today
  • Relevant Digital 360 trails can be found here
  • Learn more about Digital 360 here

About Salesforce

Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social and artificial intelligence—to create a 360° view of their customers.

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