Exponea, the global market-leading Customer Data and Experience Platform (CDXP), announced that it has been selected as the winner of the “Best Enterprise Marketing Automation Platform” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
Exponea’s marketer-controlled Customer Data Platform (CDP) provides personalization, automation and orchestration capabilities for marketers working in complex e-commerce environments such as retail or travel and hospitality, or those offering recurring memberships with repeat customer transactions.
In addition to its CDP and Email capabilities, Exponea’s solution serves as a customer data and experience platform (CDXP), reflecting the Company’s emphasis on a platform that includes an execution layer atop the core intelligence and orchestration layers of a CDP. Exponea has the ability to enable AI-powered insights and decisions in real time, including cross-sell and upsell recommendations.
“Exponea breaks through the crowded MarTech space with a compelling platform for omnichannel campaign management and orchestration, alongside comprehensive customer data and profile management packaged into a single intuitive, modern interface,” said James Johnson, Managing Director at MarTech Breakthrough. “We are thrilled to recognize Exponea for their innovation and success in 2020 and we congratulate them on a well-deserved MarTech Breakthrough Award.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,750 nominations from over 15 different countries throughout the world.
“With over 6 years experience, our single end‑to‑end solution replaces a mismatched assortment of tools, creates returns within days and frees marketers from IT,” said Peter Irikovsky, CEO and Co-Founder of Exponea. “By empowering our clients, we help entire organizations make the right decisions more rapidly, enabling increased sales and ROI. This 2020 MarTech Breakthrough is a strong validation of the success of our platform and we are proud to receive this industry recognition.”
Exponea has built its technology from the ground up, incorporating distinct elements of customer data management, segmentation, orchestration, AI/ML and advanced analytics. Due to the homegrown nature of its technology, Exponea delivers seamless integration across the platform, benefiting professional marketer’s workflow, such as transitioning from an analytics dashboard funnel step to a segment summary or campaign send action. Exponea also provides real-time data ingestion capabilities, auto segmentation, analytics and recommendations.
Exponea is the world’s leading Customer Data and Experience Platform (CDXP). Built from the ground up for retail and e-commerce, Exponea collects and unifies data from all customer touchpoints to give businesses the insights and action opportunities they need to execute campaigns that deliver real results. We pride ourselves on empowering marketers to be more relevant, efficient, and crazy-fast. Companies we’ve partnered with on this mission include Desigual, Missguided, the Arcadia Group, OluKai, and Altar’d State.