8×8 appoints Claire Snow as Regional Vice President EMEA – Channel Sales

Showing its commitment to the channel, 8×8 has appointed Claire Snow as Regional Vice President EMEA, Channel Sales. Claire’s role will see her work closely with 8×8’s growing number of partners, ensuring a strong match between them and 8×8 to deliver channel and customer needs.

With more than 20 years of experience in the communications industry and possessing a strong reputation for managing and developing client relationships, Claire will use her extensive sales and commercial knowledge obtained from a variety of roles, market sectors and via direct and indirect channels to identify opportunities.

Claire was previously at Avaya and Siemens Communications.

Claire said: “Channel partnerships are vital to the success of 8×8 and I look forward to developing our relationships and results further. There’s still so much we can still do with our channel.

“What impresses me here is that at every level of 8×8 we are all about building solid relationships, that plays to my strengths and also demonstrates that we are committed to our channel strategy. With the right relationships we can ensure that we know exactly what our channel partners want and need. From there we can build the right models for them because channel business is never a case of ‘one size fits all’, each partner brings their own unique value around our proposition. Our job is to find the balance between helping partners showcase that value, whilst maintaining a model and business offering that is not so bespoke it cannot scale.”

“It’s been so refreshing coming to 8×8. It’s not a place that feels stuffy or corporate, everyone takes an interest in you and what you are doing and there is a real feeling of togetherness. I felt at home from my first day in the office, as everyone came over to talk to me, learn what I was doing and what my plans were. I can’t wait to see how we can we can develop our channel further and importantly, help our partner’s businesses grow in return”

Solid relationships for the future

Keith Jackson, VP for International Channels, said: “Given Claire’s background and contacts, it’s great to have her as part of the 8×8 family. Bringing her on board only reinforces the importance we place on good, solid relationships with our channel partners and I’m looking forward to seeing what we can achieve in the months ahead.”

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